YOU HAD TO BE THERE

DNATA TRAVEL SAYS I T’S TI ME FOR A VIR­TUAL RE­AL­ITY CHECK.

Campaign Middle East - - FRONT PAGE -

In the Mid­dle East, ev­ery­one is talk­ing about the VR craze, as they are all over the world. And as it gets bet­ter and more real ev­ery time, some say it could re­place ac­tual trav­el­ling one day. But no tech­nol­ogy could ever beat the feel­ing of ac­tu­ally be­ing there. And that’s what Emi­rates Group’s Dnata Travel wanted to tackle. Also, let’s be hon­est: VR may be one of the great­est tech­nolo­gies of our time, but it is im­pos­si­ble not to look silly while wear­ing one of the head­sets. The cre­ative agency is TBWA\Raad, the pro­duc­tion house is Good Peo­ple and the di­rec­tor is Ali Ali.

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