PHD expands with Beirut office
Omnicom Media Group agency PHD has opened an operation in Beirut. The office, which will be in the Mar Mikhael area of the Lebanese capital, joins a regional network that already operates in Dubai, Abu Dhabi and Riyadh.
Maroun Hassoun, previously investment director for the Levant region at MCN, has been appointed general manager of PHD’s Beirut operations. He said: “Over the last 10 years [PHD] has never stopped pushing the boundaries, thanks to its unique culture, to exceed expectations. I feel an equal sense of responsibility in maintaining and developing this mindset, and excitement about the opportunity to tangibly make a difference in a market I know so well.”
The new office will service existing PHD clients including Unilever, Arla Foods and Ferrero.
PHD expects to expand further in the region in the coming months.