What will they say about you

NIKE

Wieden + Kennedy Amsterdam’s spot for Nike tells girls not to worry about what other people might think.

“What will they say about you?” is a common Arabic phrase used in every home in the Middle East when one member of the family does something out of the ordinary and the family is worried about what others might think. This spot is a message to girls and women of the Middle East and beyond: do your thing, no matter who or what tries to hold you back. The work was done by Wieden + Kennedy Amsterdam for Nike Middle East.