What will they say about you


Campaign Middle East - - FRONT PAGE -

Wieden + Kennedy Am­s­ter­dam’s spot for Nike tells girls not to worry about what other peo­ple might think.

“What will they say about you?” is a com­mon Ara­bic phrase used in ev­ery home in the Mid­dle East when one mem­ber of the fam­ily does some­thing out of the or­di­nary and the fam­ily is wor­ried about what oth­ers might think. This spot is a mes­sage to girls and women of the Mid­dle East and beyond: do your thing, no mat­ter who or what tries to hold you back. The work was done by Wieden + Kennedy Am­s­ter­dam for Nike Mid­dle East.

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