Medpush signs EMM affiliation
Dubai-based media consultancy and auditing firm Medpush has signed an affiliation agreement with EMM International, a UK-based media auditing and management consultancy firm, to represent it in the MENA region.
The agreement aims to expand the geographical coverage of EMM International and enables Medpush to have access to international benchmarks and best practices in media auditing and consultancy.
“We are very pleased with this agreement, which comes as part of our expansion plan. It will also help us to offer better services for global clients across the MENA region,” said Stephen White, chairman of EMM International”.
The affiliation agreement comes six months after the official launch of Medpush, which was founded by ex-Mindshare CEO Samir Ayoub. It has managed to secure a portfolio of ten clients across various categories.