VANS MID­DLE EAST

OFF THE WALL DXB

Campaign Middle East - - NEWS -

Vans Mid­dle East’s Off The Wall DXB cam­paign is a lo­cal adap­ta­tion of global con­cept from the sneaker brand. The work was en­tirely con­cep­tu­alised and ex­e­cuted by in­flu­encers, with fund­ing from the brand. The cam­paign is on­go­ing, and was launched in the UAE through photo shoots shared on so­cial me­dia, and a Vans Off The Wall DXB party at Al Nasr Leisure­land. Though Off The Wall was run in­ter­nally and ex­e­cuted by the in­flu­encers them­selves, Fleish­mann Hil­lard has been pro­mot­ing it to me­dia

BRAND: Vans Mid­dle East TI­TLE: Off The Wall DXB PR AGENCY: Fleish­man­nHil­lard

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