THE MODIST LUX­URY MOD­EST STYLE FOR EX­TRA­OR­DI­NARY WOMEN

Campaign Middle East - - NEWS -

The Modist calls it­self “a first of its kind, lux­ury style des­ti­na­tion ded­i­cated to dress­ing mod­estly”. To launch it, Dubaibased agency Sci­ence & Sun­shine has pro­duced an ad show­ing stylish women in glam­orous but mod­est dress go­ing about daily life, whether that is look­ing af­ter kids or skate­board­ing. It is ac­com­pa­nied by a pow­er­ful voiceover of a woman re­fus­ing to let the lis­tener tell her who to be or what to do.

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