MEDIA FACES TO WATCH 2017
WE PROFILE THE YOUNG PROFESSIONALS MAKING WAVES I N THE I NDUSTRY TODAY.
1. ZEINA KETTANEH, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen to represent Lebanon in the IAA Apprentice programme in 2014. Since joining MEC, her passion for her job has seen her expand her scope to digital marketing, paid social media and on- ground activations. Currently leading the social strategy for several clients, Kettaneh was chosen as a first candidate of MEC’s induction programme, when she was seconded to Dubai for a month. 2. VINITA SHETH, 29, account manager, MEC Vinita Sheth is the persistent roaring engine of change at MEC, a media maverick who powers growth for her clients and the agency.
After joining MEC in 2013, Sheth was immediately thrown into the deep end with retail giant Landmark Group, as an account executive. Four years on, she manages a team of 10 people across the GCC. At any given point she manages 30- 40 campaigns.
In 2017, Sheth was selected as one of the agency’s “Thrivers”. 3. REEM WAZZAN, 23, strategic planner, MEC Dubai In the two years since she joined MEC, Reem Wazzan has proven to be dynamite, say her colleagues. If Google were a girl it would be her. With limitless determination to find answers, she earned a reputation as a walking consumerpedia. She is the go- to person for insights about virtually any audience – from traditional Arab mothers to luxury car owners. 4. MONA ABULHASAN, 25, digital account manager, MEC Dubai Mouna Abdulhasan started her career in media as an intern with MEC in 2013, only to get a full time job there that same year. In 2016, she was one of three selected from the global network to attend the MEC Digital Academy at MEC’s headquarters in the UK.
“Mona is one of the most driven individuals I have worked with in my career,” says Nadine Essinawi, business unit director at MEC Dubai. “She is always thriving to improve herself and never fears any challenges.” 5. MARZIA DAUDZAI, 26, senior integrated media planner, MEC Dubai Marzia Daudzai was part of the team that won MEC Agency of the Year in the 2016 Festival of Media, and has worked closely on award-winning campaigns such as KitKat’s “Celebrate the Breakers”. Born into a family belonging to the most conservative tribe in Afghanistan, she says: “If I had been told that I would have anything to do with such achievements, I would have thought it to be an impossible dream.” 6. MAIS AMAD, 29, integrated media planner, MEC Dubai Mais Amad graduated from the University of Toronto with an honours degree in political science & sociology, then taught English in the West Bank. “There I learned that in order to be a part of change, you have to learn the forces of change that lie in the heart of the corporate world,” she says. Back in Canada she joined the World Wildlife Fund, before moving to Saudi Arabia. After a short stint with a creative agency, she discovered a passion for data and science. 7. LILY SHAFIK, 25, digital media executive, MEC Egypt Lily Shafik is a “digital fighter,” say her bosses, and expresses a considerate competitive spirit in the field and in her everyday life. As well as being on the national dodgeball team and playing for Egypt in the World Cup, she has taken on roles beyond her scope of experience and has over- performed in them. 8. IBRAHIM SAMIR, 24, senior executive, search, MEC Dubai Ibrahim Samir has called Belgium, Yemen, Lebanon, Egypt, Ireland, and the US home. He made the move to Dubai from New York about seven months ago, where within 24 hours of landing he got started at MEC MENA. Now he is responsible for Jaguar & Land Rover’s paid search in the Middle East.
“The perfect combination of his creativity, innovation and technical ability, coupled with his infectious enthusiasm, completely transforms the search space into opportunities that drive the client’s business objectives” says Mehdy Mamode, digital director on the Jaguar Land Rover account. 9. JAWAHER MOHAMMED SHAKIB, 26, senior sccount executive, MEC Bahrain Two weeks after graduating, from Bahrain Polytechnic in 2014, with a bachelor’s degree in marketing, Jawaher Mohammed Shakib oined MEC Bahrain as an account executive, and was promoted to senior account executive one year later.
She handles new businesses pitches on behalf of MEC Bahrain, including the development of innovative and unique media strategies and successful execution of pitches.