ME­DIA FACES TO WATCH 2017

WE PRO­FILE THE YOUNG PRO­FES­SION­ALS MAK­ING WAVES I N THE I NDUS­TRY TO­DAY.

Campaign Middle East - - FRONT PAGE -

1. ZEINA KETTANEH, 24, in­te­grated ac­count ex­ec­u­tive, MEC Beirut Kettaneh was one of the six can­di­dates cho­sen to rep­re­sent Le­banon in the IAA Ap­pren­tice pro­gramme in 2014. Since join­ing MEC, her pas­sion for her job has seen her ex­pand her scope to dig­i­tal mar­ket­ing, paid so­cial me­dia and on- ground ac­ti­va­tions. Cur­rently lead­ing the so­cial strat­egy for sev­eral clients, Kettaneh was cho­sen as a first can­di­date of MEC’s in­duc­tion pro­gramme, when she was sec­onded to Dubai for a month. 2. VINITA SHETH, 29, ac­count man­ager, MEC Vinita Sheth is the per­sis­tent roar­ing en­gine of change at MEC, a me­dia mav­er­ick who pow­ers growth for her clients and the agency.

After join­ing MEC in 2013, Sheth was im­me­di­ately thrown into the deep end with re­tail gi­ant Land­mark Group, as an ac­count ex­ec­u­tive. Four years on, she man­ages a team of 10 peo­ple across the GCC. At any given point she man­ages 30- 40 cam­paigns.

In 2017, Sheth was se­lected as one of the agency’s “Thrivers”. 3. REEM WAZ­ZAN, 23, strate­gic plan­ner, MEC Dubai In the two years since she joined MEC, Reem Waz­zan has proven to be dy­na­mite, say her col­leagues. If Google were a girl it would be her. With lim­it­less de­ter­mi­na­tion to find an­swers, she earned a rep­u­ta­tion as a walk­ing con­sumer­pe­dia. She is the go- to per­son for in­sights about vir­tu­ally any au­di­ence – from tra­di­tional Arab moth­ers to luxury car own­ers. 4. MONA ABULHASAN, 25, dig­i­tal ac­count man­ager, MEC Dubai Mouna Ab­dul­hasan started her ca­reer in me­dia as an in­tern with MEC in 2013, only to get a full time job there that same year. In 2016, she was one of three se­lected from the global net­work to at­tend the MEC Dig­i­tal Academy at MEC’s head­quar­ters in the UK.

“Mona is one of the most driven in­di­vid­u­als I have worked with in my ca­reer,” says Na­dine Essi­nawi, busi­ness unit di­rec­tor at MEC Dubai. “She is al­ways thriv­ing to im­prove her­self and never fears any chal­lenges.” 5. MARZIA DAUDZAI, 26, se­nior in­te­grated me­dia plan­ner, MEC Dubai Marzia Daudzai was part of the team that won MEC Agency of the Year in the 2016 Fes­ti­val of Me­dia, and has worked closely on award-win­ning cam­paigns such as KitKat’s “Cel­e­brate the Break­ers”. Born into a fam­ily be­long­ing to the most con­ser­va­tive tribe in Afghanistan, she says: “If I had been told that I would have any­thing to do with such achieve­ments, I would have thought it to be an im­pos­si­ble dream.” 6. MAIS AMAD, 29, in­te­grated me­dia plan­ner, MEC Dubai Mais Amad grad­u­ated from the Univer­sity of Toronto with an hon­ours de­gree in po­lit­i­cal sci­ence & so­ci­ol­ogy, then taught English in the West Bank. “There I learned that in or­der to be a part of change, you have to learn the forces of change that lie in the heart of the cor­po­rate world,” she says. Back in Canada she joined the World Wildlife Fund, be­fore mov­ing to Saudi Ara­bia. After a short stint with a cre­ative agency, she dis­cov­ered a pas­sion for data and sci­ence. 7. LILY SHAFIK, 25, dig­i­tal me­dia ex­ec­u­tive, MEC Egypt Lily Shafik is a “dig­i­tal fighter,” say her bosses, and ex­presses a con­sid­er­ate com­pet­i­tive spirit in the field and in her ev­ery­day life. As well as be­ing on the na­tional dodge­ball team and play­ing for Egypt in the World Cup, she has taken on roles be­yond her scope of ex­pe­ri­ence and has over- per­formed in them. 8. IBRAHIM SAMIR, 24, se­nior ex­ec­u­tive, search, MEC Dubai Ibrahim Samir has called Bel­gium, Ye­men, Le­banon, Egypt, Ire­land, and the US home. He made the move to Dubai from New York about seven months ago, where within 24 hours of land­ing he got started at MEC MENA. Now he is re­spon­si­ble for Jaguar & Land Rover’s paid search in the Mid­dle East.

“The per­fect com­bi­na­tion of his cre­ativ­ity, in­no­va­tion and tech­ni­cal abil­ity, cou­pled with his in­fec­tious en­thu­si­asm, com­pletely trans­forms the search space into op­por­tu­ni­ties that drive the client’s busi­ness ob­jec­tives” says Me­hdy Mamode, dig­i­tal di­rec­tor on the Jaguar Land Rover ac­count. 9. JAWAHER MO­HAMMED SHAKIB, 26, se­nior sc­count ex­ec­u­tive, MEC Bahrain Two weeks after grad­u­at­ing, from Bahrain Polytech­nic in 2014, with a bach­e­lor’s de­gree in mar­ket­ing, Jawaher Mo­hammed Shakib oined MEC Bahrain as an ac­count ex­ec­u­tive, and was pro­moted to se­nior ac­count ex­ec­u­tive one year later.

She han­dles new busi­nesses pitches on be­half of MEC Bahrain, in­clud­ing the de­vel­op­ment of in­no­va­tive and unique me­dia strate­gies and suc­cess­ful ex­e­cu­tion of pitches.

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