TBWA works to break bor­der taboos for Amnesty.

Campaign Middle East - - FRONT PAGE -

Cur­rent po­lit­i­cal ten­sions have led to Arabs and Mus­lims be­ing mis­treated at air­ports in the US and Europe be­cause of their pass­ports. Be­hind this, there is a strong mis­con­cep­tion that all Arabs and Mus­lims are ter­ror­ists and that Is­lam is a re­li­gion that preaches hate. So, to­gether with Amnesty In­ter­na­tional New York, TBWA/Raad came up with an idea to turn these pass­ports into mes­sages of tol­er­ance and peace. The Skins of Peace is a col­lec­tion of pass­port covers that show­case mes­sages in­spired by the holy book of Is­lam, The Qu­ran, adapted into a lan­guage all air­port of­fi­cials will un­der­stand: English. The cam­paign in­vites de­sign­ers from around the world, no mat­ter their back­ground or re­li­gion, to par­tic­i­pate. More than 50 de­sign­ers have al­ready do­nated their cre­ations.

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