TBWA works to break border taboos for Amnesty.
Current political tensions have led to Arabs and Muslims being mistreated at airports in the US and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are terrorists and that Islam is a religion that preaches hate. So, together with Amnesty International New York, TBWA/Raad came up with an idea to turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran, adapted into a language all airport officials will understand: English. The campaign invites designers from around the world, no matter their background or religion, to participate. More than 50 designers have already donated their creations.