House of Comms goes ex­pe­ri­en­tial

Campaign Middle East - - NEWS -

PR agency House of Comms has an­nounced the launch of its ex­pe­ri­en­tial di­vi­sion, headed up by Laura McCart­ney.

McCart­ney, who has been in the re­gion for seven years, brings with her a wealth of lo­cal, re­gional and in­ter­na­tional ex­pe­ri­ence, with a rep­u­ta­tion for strate­gic cre­ativ­ity and the abil­ity to make things hap­pen for her clients. Pre­vi­ously at Edel­man Dabo, she was re­spon­si­ble for such sig­nif­i­cant projects as the DTCM’s “Here To­day, Dubai To­mor­row” Water­loo Sta­tion Lon­don Cam­paign, the launch of JW Marriott Mar­quis in Dubai and The Abraaj Group An­nual Fo­rum in Sin­ga­pore.

Man­ag­ing part­ner Abby Wilks said: “The di­ver­si­fi­ca­tion of our busi­ness has al­ways been driven by one thing and one thing alone: what do our clients need? We cre­ated and built this busi­ness based purely on that, and that’s where we believe our suc­cess has come from.

“We just want to blow the minds of our clients at ev­ery turn and be sure that, what­ever it is that we do for them, we are adding real value to their busi­ness and smash­ing ex­pec­ta­tions.”

She added: “Ex­pe­ri­en­tial is some­thing that we have ac­tu­ally been do­ing at var­i­ous lev­els for our clients since day one, how­ever we now believe we have found the right per­son who can take this to the next level.”

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