House of Comms goes experiential
PR agency House of Comms has announced the launch of its experiential division, headed up by Laura McCartney.
McCartney, who has been in the region for seven years, brings with her a wealth of local, regional and international experience, with a reputation for strategic creativity and the ability to make things happen for her clients. Previously at Edelman Dabo, she was responsible for such significant projects as the DTCM’s “Here Today, Dubai Tomorrow” Waterloo Station London Campaign, the launch of JW Marriott Marquis in Dubai and The Abraaj Group Annual Forum in Singapore.
Managing partner Abby Wilks said: “The diversification of our business has always been driven by one thing and one thing alone: what do our clients need? We created and built this business based purely on that, and that’s where we believe our success has come from.
“We just want to blow the minds of our clients at every turn and be sure that, whatever it is that we do for them, we are adding real value to their business and smashing expectations.”
She added: “Experiential is something that we have actually been doing at various levels for our clients since day one, however we now believe we have found the right person who can take this to the next level.”