New agency Alisa PR opens in Dubai
Alisa D’souza, owner and PR consultant, has launched her own shop, Alisa PR. Offerings include strategy & planning, content creation, media events, monitoring and influencer outreach.
With 18 years of experience, D’souza has worked across three boutique agencies in the UAE. She started her PR career as a trainee in the PR department at Madco Gulf Advertising (now WPP/Menacom’s Intermarkets – Polaris Public Relations), followed by her next role as PR manager for eight years at Ekadaa PR, and PR director for six years at Blue Apple Advertising.
“PR has always been my passion over the last 18 years,” she said. “I think once in your life one should gather the courage to take a calculated risk, go independent and do something you are passionate about and not fear failure, as that can only help you grow as a person.”