New agency Alisa PR opens in Dubai

Campaign Middle East - - NEWS -

Alisa D’souza, owner and PR con­sul­tant, has launched her own shop, Alisa PR. Of­fer­ings in­clude strat­egy & plan­ning, con­tent cre­ation, me­dia events, mon­i­tor­ing and in­flu­encer out­reach.

With 18 years of ex­pe­ri­ence, D’souza has worked across three bou­tique agen­cies in the UAE. She started her PR ca­reer as a trainee in the PR de­part­ment at Madco Gulf Ad­ver­tis­ing (now WPP/Me­na­com’s In­ter­mar­kets – Po­laris Pub­lic Re­la­tions), fol­lowed by her next role as PR man­ager for eight years at Ekadaa PR, and PR di­rec­tor for six years at Blue Ap­ple Ad­ver­tis­ing.

“PR has al­ways been my pas­sion over the last 18 years,” she said. “I think once in your life one should gather the courage to take a cal­cu­lated risk, go in­de­pen­dent and do some­thing you are pas­sion­ate about and not fear fail­ure, as that can only help you grow as a per­son.”

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