Asda’a BM takes home record IBA haul, including the Grand Stevie
PR agency Asda’a Burson-Marsteller won big at this year’s International Business Awards (IBAs) – known as the Stevies – taking home 28 medals, including five golds, 14 silvers and nine bronzes in the PR and Marketing categories, resulting in a Best of the IBAs ‘Grand Stevie’ Award for the second year in a row.
This was a record win for the agency, and for any Middle East company, at the IBAs, and the Grand Stevie, which is earned based on the total number of awards won, ranked the agency among the top 10 awarded firms globally.
The launch campaign for The Dubai Font, for The Executive Council of the Government of Dubai, won gold in two categories: Multicultural and Reputation/ Brand Management; while the gala launch of Dubai Parks and Resorts won a gold for Events & Observances and two Silvers in the Media Relations and Travel & Tourism categories. The Global Education and Skills Forum and Global Teacher Prize 2017 for the Varkey Foundation took home a gold for Media Relations, and two silvers for Events & Observances and Global Issues; while the Warriors i n Pink campaign for Ford won a gold in Public Service and a Silver in Healthcare.
The IBA programme received 3,800 entries this year from more than 60 nations and territories. The awards ceremony will take place in Barcelona, Spain, in October.
Sunil John, founder and CEO of Asda’a Burson-Marsteller, said: “I am delighted to see our work recognised at the global level, with our best-ever performance at the IBAs. Winning 28 awards across so many categories demonstrates the depth and breadth of our expertise, and underlines the sterling work we do for our clients across all practices.”
Asda’a collected a silver medal for PR Agency of the Year in the Middle East and Africa, and the agency’s thought leadership initiative The Ninth Annual Arab Youth Survey 2017, won three silver medals for Communications Research, Global Issues, and Public Service. The Agency’s work on the Global Manufacturing and Industrialisation Summit, organised by the Mubadala subsidiary Strata, won two silvers for Events & Observances and Media Relations, along with a bronze for Global Issues.
Warriors in Pink: The campaign for Ford picked up a gold Stevie