P L AY S T AT I O N SILVER AND GOLD
PlayStation partnered with taxi-hailing service Careem to give its fans the opportunity to cruise the streets of Dubai in gold and silver Hummers over four weeks. The cars were fully equipped with PS4 gameplay, refreshments and an immersive surround sound system. Careem users simply requested a Careem, using the code ‘PS4’ for the chance to be upgraded and gain access to the sought after Gold and Silver PS4 ride. Tagging their experience on social media gave riders the chance to win a limited edition console. The activation was by experiential agency Lightblue.