P L AY S T AT I O N SIL­VER AND GOLD

Campaign Middle East - - NEWS -

PlayS­ta­tion part­nered with taxi-hail­ing ser­vice Ca­reem to give its fans the op­por­tu­nity to cruise the streets of Dubai in gold and sil­ver Hum­mers over four weeks. The cars were fully equipped with PS4 game­play, re­fresh­ments and an im­mer­sive sur­round sound sys­tem. Ca­reem users sim­ply re­quested a Ca­reem, us­ing the code ‘PS4’ for the chance to be up­graded and gain ac­cess to the sought af­ter Gold and Sil­ver PS4 ride. Tag­ging their ex­pe­ri­ence on so­cial me­dia gave rid­ers the chance to win a lim­ited edition con­sole. The ac­ti­va­tion was by experiential agency Light­blue.

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