Cicero & Ber­nay ex­pands to Su­dan

Campaign Middle East - - NEWS -

Cicero & Ber­nay Pub­lic Re­la­tions (C&B) has ex­panded into Su­dan through a new strate­gic af­fil­i­a­tion with Ka­tia In­ter­na­tional. C&B has pre­vi­ously been recog­nised in the mar­ket with an In­ter­na­tional Ste­vie Award for its ‘Capo Cap­tures Su­danese Hearts and Minds’ cam­paign with Blue Nile Dairy Com­pany.

Maysa-Jana Atoui, di­rec­tor of busi­ness de­vel­op­ment at C&B, said: “Su­dan is an emerg­ing and promis­ing mar­ket for com­mu­ni­ca­tion, and fol­low­ing our Ste­vie award-win­ning cam­paign, we are pleased to be re­con­nect­ing with the coun­try in part­ner­ship with Ka­tia In­ter­na­tional. This is part of our wider strat­egy to en­hance our MENA pres­ence by ex­pand­ing to all Ara­bic speak­ing coun­tries, strongly build­ing a re­gional and global net­work of com­mu­ni­ca­tion ex­perts, of­fer­ing our ser­vices to multi­na­tional cor­po­ra­tions, and in­creas­ing our di­verse port­fo­lio of clients.”

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