Ex-MEC GM will head up iRevo­lu­tion in Dubai.

Campaign Middle East - - FRONT PAGE -

France-based dig­i­tal con­sul­tancy iRevo­lu­tion has an­nounced the open­ing of its Mid­dle East of­fice in Dubai. It will be headed up by YvesMichel Gabay, the for­mer re­gional gen­eral man­ager of me­dia agency MEC MENA.

Five years af­ter its launch in Lyon, iRevo­lu­tion – which of­fers “unique so­lu­tions to ac­cel­er­ate the dig­i­tal trans­for­ma­tion of com­pa­nies” – has de­cided to open an of­fice in the UAE to sup­port its in­ter­na­tional ex­pan­sion the Mid­dle East.

The two founders, Yahya El Mir and Gré­gory Pal­lière, hired Gabay to open and run the new of­fice, which is based in Dubai South, Dubai World Cen­tral Free Zone.

Op­er­a­tions started in Septem­ber 2017, and iRevo­lu­tion Mid­dle East aims to help re­gion­ally based com­pa­nies run di­ag­nos­tics on their cur­rent dig­i­tal ca­pa­bil­i­ties and then to de­velop their strat­egy to reach their ob­jec­tives, said the com­pany.

“On top of this iRevo­lu­tion, by seed­ing a start-up spirit in the tra­di­tional com­pa­nies, will sup­port them in dis­cov­er­ing and putting in place new busi­ness mod­els to suc­ceed in this digitally driven world,” said a state­ment from the firm. It will also have a fo­cus on e-com­merce.

Gabay ran the MENA op­er­a­tions of MEC for 11 years, and has more than 30 years’ ex­pe­ri­ence in me­dia, mar­ket­ing and man­age­ment, work­ing on many high-pro­file clients in di­verse agen­cies in Europe and in the MENA re­gion.

He said: “Thanks to our in­no­va­tive tech­nol­ogy so­lu­tions, dis­rup­tive method­ol­ogy and cut­ting- edge ex­per­tise, the huge ex­pe­ri­ence ac­quired in so many mar­kets and our knowl­edge of the re­gion, we will be able to make dig­i­tal trans­for­ma­tion a re­al­ity for all the com­pa­nies set­tled in the Mid­dle East”

iRevo­lu­tion al­ready works across 20 coun­tries with clients in­clud­ing Mars, Danone, Bon­du­elle, Royal Canin, Miche­lin, PSA, Sanofi, Me­rial, Boehringer In­gel­heim, Richemont, Chanel, Dior and La­coste, and has done busi­ness in more than 70 mar­kets.

Yahya El Mir, chair­man and co­founder, said: “The Dubai of­fice’s open­ing is part of our in­ter­na­tional ex­pan­sion ac­cel­er­a­tion plan. Soon we will open other of­fices in Shang­hai and Sin­ga­pore. Yves-Michel Gabay will … de­sign the fu­ture of iRevo­lu­tion in the Mid­dle East.”

Man­ag­ing direc­tor: Yves-Michel Gabay

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