The Na­tional cel­e­brates Lon­don launch

Campaign Middle East - - NEWS -

Abu Dhabi’s The Na­tional news­pa­per marked its re­launch and ex­pan­sion into Lon­don with a re­cep­tion at the Vic­to­ria and Al­bert Mu­seum.

Guests heard re­cently ap­pointed ed­i­tor- in- chief Mina Al- Oraibi high­light the dra­matic changes at

The Na­tional – a new owner (In­ter­na­tional Me­dia In­vest­ments), a move to a mul­ti­me­dia news­room in Abu Dhabi, an ex­panded ed­i­to­rial team and the open­ing of a Lon­don bu­reau of six jour­nal­ists led by for­mer Sun­day Times ex­ec­u­tive Damien McEl­roy.

Since the re­launch at the start of July, The Na­tional has seen dig­i­tal traf­fic grow by 40 per cent and in­creased video pro­duc­tion by 200 per cent.

The event, which was held on Oc­to­ber 19, was at­tended by, among oth­ers, Su­laiman Hamid Al­mazroui, the UAE am­bas­sador to the UK, and for­mer Bri­tish Prime Min­is­ter Tony Blair.

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