UM wins multi-mil­lion­dol­lar STC ac­count

Campaign Middle East - - NEWS -

Me­dia agency UM Mena has won me­dia du­ties for Saudi Tele­com Com­pany, the re­gion’s big­gest ad­ver­tiser. It took the ac­count from Publi­cis Me­dia’s Star­com, which had held it since 2002. From Jan­uary to Novem­ber last year, STC’s recorded spend was $208m on pan-Arab chan­nels and $42m in Saudi Ara­bia, ac­cord­ing to Ip­sos fig­ures pub­lished in the Cam

paign An­nual 2016. Those fig­ures don’t in­clude on­line spend, and are based on rate cards rather than ac­tual billings. But they helped make Star­com the top-spend­ing agency in the re­gion, based on the same fig­ures.

A spokesper­son for UM con­firmed the win, but was able to give no more de­tails. Star­com – which re­cently re­tained re­gional broad­cast gi­ant OSN – was un­avail­able to com­ment.

STC’s cre­ative work is split be­tween J Wal­ter Thomp­son, which han­dles con­sumer com­mu­ni­ca­tion, and Y&R, which han­dles cor­po­rate.

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