Campaign Middle East : 2020-06-28

NEWS : 4 : 04

NEWS

04 June 28, 2020 LUSH & DELIVEROO 30-SECOND SOAP HOME CENTRE MIDDLE EAST A DAD’S JOB As part of their guidelines to effectivel­y combat coronaviru­s infections, the World Health Organisati­on recommends that people wash their hands with soap and water for 20-30 seconds. Lush, in collaborat­ion with Deliveroo, created a simple solution: 30-Second Soap, a self-timing soap designed to completely dissolve after 30 seconds of vigorous use. Working closely with Deliveroo, the food delivery company with the UAE’s largest fleet of delivery drivers, Lush will distribute 30-Second Soap for free across Dubai, while also making it available through its website. As the world celebrated Father’s Day on June 21 with deserving tributes to dads, Home Centre, a home retailer in the Middle East, used Father’s Day as a stage to support those single mums who double up as dads. Through a moving film, titled A Dad’s Job, launched on social media, Home Centre shared a message to those who are living without a dad, that this Father’s Day they can also celebrate their mums who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day. FP7 McCann Tahaab Rais Salah Oliver Robinson, Fouad Abdel Malak Aunindo Anoop Sen, Tahaab Rais Maher Dawah Tahaab Rais Aeyaz Agency Regional ECDs Creative director, copywriter­s Copywriter Arabic copywriter Executive producer Director Regional head of strategy Art director Production House And Us Fadi Yaish Camila Venegas Gomez Serena Chemaly Mhmoud Jaber James Elgie Black Box Sandy McIntosh Bana Dejavu Agency Senior CD production CCO and founder Business lead Animation director Content production CD Head of content developmen­t and Photo production Kelly Tomes Manasvi Gosalia Studio Melt DOP

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