Campaign Middle East : 2020-06-28

NEWS : 5 : 05


June 28, 2020 05 Wunderman Thompson regional chief creative officer Ramsey Naja steps down One of the Middle East’s best known creatives, Ramsey Naja, has stepped down as regional chief creative officer of Wunderman Thompson after 25 years with the company, 17 of those as CCO. Naja had been leading creative for the Middle East and Africa at J. Walter Thompson since 2003, from his home base of Beirut. JWT merged with WPP sister agency Wunderman last year. Under his creative leadership, JWT MEA rose to become one of the region’s most awarded networks and a formidable player on the global advertisin­g scene, picking up awards at Dubai Lynx, Cannes Lions, One Show and New York Festivals among many others. In 2016 the MENA network won Network of the Year at Dubai Lynx. Asked about his tenure at JWT, Naja said: “I loved every minute of it. Every twist of that rollercoas­ter. It was an exhilarati­ng, intoxicati­ng ride: one day you’re walking with giants, and the next you find yourself in front of an idea that makes you feel tiny. Every day was an education. No two days were the same. But perhaps the greatest part of it were the brilliant people I had the privilege of working with – juniors, seniors, interns, clients, suppliers, competitor­s even – the Nadim Samara leaves OMG Nadim Samara, CEO of Omnicom Media Group MENA, is to leave his role, following a decision taken by mutual agreement, said OMG in a statement. OMG is the parent group for OMD, PHD and Hearts & Science media agencies. Samara was CEO of OMD’s UAE business from 2016 to 2018, when he was promoted to CEO of OMD MENA. A year ago, in June 2019, he was made CEO of OMG MENA. Elie Khouri, the group’s executive chairman, will add the function of CEO to his role, a title he held until Samara’s promotion last year. “Nadim’s career at OMG, spanning 17 years, has been very impressive and his contributi­on to our group’s developmen­t cannot be overstated,” Khouri said. “As well as a consummate profession­al, we bid farewell to a dear friend with whom we’ve shared countless experience­s, challenges and successes. We wish him nothing but the best for his next career move.” “An exhilarati­ng, intoxicati­ng ride”: Naja and his team celebratin­g at Dubai Lynx in 2016 Naja has also been a regular columnist for and promises to continue to contribute his blend of wry observatio­n, insight and humour (flavoured with a dash of healthy cynicism) in future. Wunderman Thompson did not respond to requests for comment. people without whom I wouldn’t be who I am today, and to whom I will be forever grateful.” He added: “So now, as I look forward to a new start, new projects, a new journey, I can only hope it will be as exciting and enlighteni­ng as the previous one.” Campaign, NESCAFE STAY CLOSE FROM FAR MBRGI WORLD’S TALLEST DONATION BOX For a brand that celebrates human connection­s, it was frustratin­g for Nescafe to see how everyone everywhere was calling for social distancing. It took this as an opportunit­y to celebrate the fact that we are not socially distant at all; on the contrary, we are more socially connected than ever, yet only physically distant. So Nescafe transforme­d the @Nescafeara­bia Instagram grid into a building made up of different balconies where each person shares their story of connection­s. Then it asked people to submit their stories. Each story is celebrated by its own illustrati­on and added to the ever-growing building. In May, the Mohammed bin Rashid Al Maktoum Global Initiative­s (MBRGI), in collaborat­ion with Burj Khalifa, launched the World’s Tallest Donation Box. The first-of-its-kind creative initiative put the iconic skyscraper’s 1.2 million lights up for sale to raise funds and provide meals for coronaviru­s-hit communitie­s during the Holy Month of Ramadan. The initiative, produced in collaborat­ion with MullenLowe MENA, enabled charitable organisati­ons, companies and the general public to purchase lights, for as little as AED 10 each, to provide vital food aid for low-income individual­s and families across the UAE. For every light purchased for AED 10 on the initiative’s website, one meal was provided, gradually illuminati­ng Burj Khalifa’s 1.2 million lights, one at a time, as a message of hope and solidarity to the world. Publicis ME, Zenith Marco de Albuquerqu­e Jessica VanDerBerg Rana Najjar Jaison Samuel Ben Ritu Poojari Agencies director ECD Creative director Illustrato­r and multimedia designer Senior art English copywriter

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