New mo­bile ap­pli­ca­tion aims to in­crease f&b Spend­ing across re­gion

CateringNews Middle East - - What's Cooking? -

A Dubai based startup ap­pli­ca­tion– Weytr, that al­lows users to place their or­der with­out speak­ing to staff mem­bers, and have it then de­liv­ered directly to them, is set to launch early this year.

The mo­bile ap­pli­ca­tion aims to cut down the time staff spends on each guests by 61% and in­crease the aver­age or­der value by up to 23%.

“It’s a bit strange that I can have a pri­vate limo driver pick me up from any lo­ca­tion in two min­utes, but my phone can’t get me a Pepsi. We aim to change that,” says founder and CEO Weytr Pet­ter Am­lie.

Weytr uses the phone’s GPS to de­tect din­ing venues close to the users ge­o­graph­i­cal lo­ca­tion. Once the user has cho­sen a venue, they are able to view the menu of the par­tic­u­lar lo­ca­tion and place their or­der be­fore mak­ing their way to the venue.

Once they ar­rive, the din­ing venue will have al­ready re­ceived the or­der, which cuts down the ser­vice time spent on the guest.

“For a guest sun­bathing at a re­sort, the aver­age time from de­cid­ing to place an or­der, is 38 min­utes. Get­ting the at­ten­tion of the staff is the main hur­dle, and it can be a frus­trat­ing ex­pe­ri­ence, ” Pet­ter Am­lie said.

“This is not be­cause the staff is poorly trained – ho­tels in Dubai have world class train­ing pro­grams – but sim­ply a re­sult of these re­sorts cov­er­ing large ar­eas. If a cus­tomer stays for two hours, and waits 40 min­utes for ser­vice, you’ve lost 33% of that cus­tomer’s time, and you will never get it back,” he added.

The time saved may also re­sult in the user or­der­ing more that they usu­ally would within the same pe­riod of time which ben­e­fits both sides, the founder claims.

Weytr is ex­pected to launch in the first quar­ter of 2018.

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