Elle and vire launches new patissiers at Gulfood 2018
The French brand is highlighting dairy dessert products at the exhibition.
“Elle and Vire is a premium brand for butter and cream and we also have dairy desserts that we are strongly promoting in modern trade across the region,” Alexis Jacquand, managing director, Africa and Middle East for Savencia said.
“We have a few new innovations this year like the new pattisier, which is a premium branch for dairy desserts and has been shortlisted for the Gulfood Innovation award too,”jacquand said.
The patissiers are available in raspberry, macaroon and lemon pie flavours and builds on the premiumness of the brand, “The product comes in a very unique designed packaging and recipes which makes it stand out,” he added.
Speaking about their participation at Gulfood, Jacquand said: “This platform provides us a unique opportunity to meet all our customers in the region and make professional connections in a very efficient way.
“2018 is looking very exciting, we are changing our organisation and managing business through regions which will be a unique opportunity for Savencia as a group to give access of our whole portfolio to our customers and not just selected parts of the brand,” Jacquand explained.