Special Report EXPLORING: COMMERCIAL ARTWORKS A rtelier's reinvents the concept of the feature wall – Artist Walls are large-scale artworks that are not only striking wall finishes, but customised collectors' pieces made by leading artists. It evolved from Artelier's experience as art consultants for exclusive private residential and superyacht projects. Such clients seek wall finishes that go beyond the familiar idea of the feature wall, and push the possibilities of bespoke elements in interiors. Artelier saw an opportunity for original art to be developed as sitespecific feature walls in both private and commercial projects, reinvigorating a common feature of interior design. Created specially for a project, each contemporary mural artwork is tailored to the aesthetic and practical needs of its context. Commonly, feature walls are developed with wall finishing companies, who are well-established in the industry and are accustomed to the typical challenges of such projects. Collaborating with artists instead brings their originality and novel ideas to a project, creating a feature that has not been seen before Bespoke feature wall art is also fully customisable, unlike commercially produced wall finishes – clients therefore receive the effect they envision, while benefitting from specialist consultation to elevate the initial concepts. With Artelier has made contemporary mural art more accessible to commercial and hotel clients and brings together 23 international artists who specialise in different artforms and are capable of working at a large-scale. The commission process is straightforward for the client, providing full project management: They oversee the development of the concept in close collaboration with client and artist, ensuring all timescales and the highest standards of quality are met, and organise shipping, logistics and installation. Artelier will also help adapt artworks so they are suitable for any space. It means they can be scaled up to fill an entire lobby wall, adapted to the humid environment of Artist Walls OFF THE WALL Meet the artists bringing interior surfaces to life Artist Walls, 28 commercialinteriordesign.com July 2020
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