Here's our guide to the up­com­ing edi­tion of IN­DEX

Design Middle East - - Contents -

Here's what to ex­pect from IN­DEX 2018

The Mid­dle East’s big­gest an­nual in­te­rior de­sign ex­hi­bi­tion, IN­DEX takes place at Dubai World Trade cen­tre from March 2629, 2018. The four-day fes­ti­val of de­sign prom­ises a hugely di­verse and cre­ative cat­a­logue of fur­ni­ture, fur­nish­ing and dé­cor sup­pli­ers. IN­DEX is gear­ing-up for its strong­est floor of live fea­tures and par­tic­i­pat­ing de­sign­ers yet and a sec­ond show of the year just six months down the line. IN­DEX will fol­low-up this month’s an­nual flag­ship event with a sec­ond de­sign show­case in September, al­low­ing ex­hibitors and visi­tors alike to en­joy IN­DEX along­side The Ho­tel Show Dubai.

The two sep­a­rate IN­DEX shows will be ded­i­cated to of­fer­ing cre­ative in­spi­ra­tion and the best of in­ter­na­tional in­te­ri­ors so­lu­tions, with both run­ning along­side WORKSPACE and SUR­FACE De­sign Mid­dle East. Event direc­tor Sa­man­tha Kanemac­don­ald says: “The UAE is home to per­haps the most ex­hil­a­rat­ing hos­pi­tal­ity mar­ket on the planet right now, with new fig­ures show­ing that the wider Mid­dle East will eclipse Europe for the first time this year in re­gards to the num­ber of new ho­tel rooms open­ing in 2018. For in­te­rior de­sign­ers and ar­chi­tects, this is a hugely sig­nif­i­cant por­tion of busi­ness. On that bal­ance, it feels only right for us to host IN­DEX – the re­gion’s big­gest in­te­rior de­sign event – be­sides The Ho­tel Show.”

One of the in­ter­na­tional de­sign world’s most in­flu­en­tial and ground-break­ing ex­hi­bi­tions has cho­sen Dubai’s bur­geon­ing de­sign scene for their first foray into the Mid­dle East. ‘Ven­tura Dubai’ will

be the next Ven­tura Project cu­rated by Or­gan­i­sa­tion in De­sign. Com­pris­ing no less than 45 of Europe’s most ex­cit­ing up-and-com­ing and renowned de­sign­ers, Dubai will fol­low global de­sign cap­i­tals Mi­lan, New York, Ber­lin and Lon­don in be­ing se­lected to host the much-ac­claimed Ven­tura brand, a sta­ple at many of the world’s big­gest in­te­ri­ors events, with IN­DEX cho­sen specif­i­cally for it's far-reach­ing Mid­dle East­ern au­di­ence.

Founder and cu­ra­tor of Or­gan­i­sa­tion in De­sign, Mar­griet Vol­len­berg, shares: “We are thrilled to have our first Ven­tura Dubai ex­hi­bi­tion in 2018. I’ve known IN­DEX for a long time and love how the show con­nects the world with the Mid­dle East de­sign com­mu­nity. The fact that IN­DEX thinks about mak­ing the event ap­peal to an au­di­ence well be­yond their own bor­ders re­ally speaks to me.”

The show will also in­tro­duce a new sec­tion of the floor, Made in UAE, which will con­nect a wide col­lec­tion of as-yet undis­cov­ered crafts­peo­ple – glass­blow­ers, up­hol­ster­ers, fur­ni­ture mak­ers et al – with the re­gion’s lead­ing ar­chi­tec­ture and de­sign minds.

Things to Look for­ward at IN­DEX 2018 Luc­tra

Luc­tra is a Ger­man light­ing brand and they will be par­tic­i­pat­ing for the third time at IN­DEX this year.

The Luc­tra range pro­vides light by in­no­va­tive Ledtech­nol­o­gyan­dis­p­re­sente­d­i­na­time­less,award­win­ning de­sign, which can be flex­i­bly ad­justed to in­di­vid­ual needs and op­er­ated in­tu­itively as well. The brand gives each user the abil­ity to ad­just their light­ing ex­po­sure ac­cord­ing to their own per­sonal needs. Via an app, each in­di­vid­ual’s per­sonal light set­tings can be trans­mit­ted to the Luc­tra lamp; an ideal ar­range­ment for desk shar­ing and flex­i­ble work­ing. Oliver Di­et­rich, vice-pres­i­dent ex­port sales, Luc­tra says, “At IN­DEX, we will show­case our premium light­ing range, ex­ist­ing of ta­ble, floor, and mo­bile lamps which are the per­fect com­pan­ions for mod­ern work en­vi­ron­ments. With our pres­ence at IN­DEX we want to raise the aware­ness on the im­por­tance of the light­ing and con­nect with part­ners who have the same mis­sion like us: to cre­ate more healthy and pro­duc­tive hu­man-cen­tric work­places.”

The multi-gen­er­a­tional work­force and mainly the mil­len­nial gen­er­a­tion is the big in­flu­ence of re­shap­ing the work­place de­signs in the UAE. By 2020, mil­len­ni­als will form 50% of the global work­force and the UAE is the top emerg­ing mar­ket des­ti­na­tion for young pro­fes­sion­als look­ing to fur­ther their ca­reers. “This mil­len­nial gen­er­a­tion who are formed of an am­bi­tious group of em­ploy­ees with a high in­ter­est in tech­nol­ogy re­quire the dif­fer­ent work­ing styles and pref­er­ences. They place much higher value on the of­fice en­vi­ron­ment and work­place cul­ture. De­sign­ers, ar­chi­tects and workspace ex­perts have started to in­tro­duce these prin­ci­ples into their projects to in­crease user sat­is­fac­tion and pro­duc­tiv­ity," feels Di­et­rich.

Di­et­rich plans to ex­pand in the GCC area as well. He fur­ther adds, “Ours is a Ger­many based com­pany, we have started our busi­ness in the Euro­pean mar­ket. The GCC area is a grow­ing mar­ket when it comes to cre­at­ing of­fice de­signs that en­gage sus­tain­abil­ity, well­be­ing and em­ployee en­gage­ment. Next to our ex­pan­sion in the Euro­pean mar­ket, our aim is to fur­ther es­tab­lish our busi­ness in the GCC area.”

Haute Deco

Haute Deco is one of the lead­ing door knob, han­dles, and hard­ware spe­cial­ists. The Lon­don-based brand is ex­hibit­ing for the first time at the IN­DEX. Marievéronique Swan­nell, founder and cre­ative direc­tor, Haute Deco says, “At IN­DEX, the pub­lic would want to see as large as pos­si­ble a se­lec­tion of our cou­ture han­dles, so we have de­signed our stand to be a light ver­sion of our Lon­don show­room and to show­case a sub­stan­tial se­lec­tion of our co­or­di­nated han­dles. Amongst the many prod­ucts on dis­play will be the new Fleur door­knobs as well as the Aether cab­i­net knob se­ries."

The brand now wants to pro-ac­tively de­velop ex­ports, start­ing with Dubai and the Mid­dle East, and then the US where they will ex­hibit at ICFF later this year. “From IN­DEX, our ex­pec­ta­tion is twofold: we know that many in­te­rior de­sign­ers in Dubai are aware of Haute Déco through our web­site but have never seen our han­dles in the flesh. We see this as an op­por­tu­nity for them to check out the qual­ity and crafts­man­ship of our han­dles and to have the con­fi­dence to spec­ify us. Fur­ther we are hop­ing to in­tro­duce our brand to the many who have no no­tion that such han­dles ex­ist, and to the po­ten­tial they have for adding a touch of style to res­i­den­tial in­te­ri­ors,” shares Swan­nell.


Mine­heart is a Uk-based brand for home dé­cor, fur­nish­ing, fur­ni­ture, light­ing, and ac­ces­sories. Mine­heart was launched in 2010 by de­sign­ers Bren­dan Young and Vanessa Battaglia. The idea be­hind Mine­heart is to cre­ate a play­ground for cre­ativ­ity and discovery, where art meets de­sign, and po­etry meets in­dus­try. Most Mine­heart prod­ucts are de­signed, made, and as­sem­bled in the UK, this en­ables more con­trol over pro­duc­tion and qual­ity, giv­ing greater flex­i­bil­ity and the abil­ity to of­fer cus­tom made and be­spoke pieces for clients.

French Pav­il­lion

Un­der the French Pav­il­lion, var­i­ous in­ter­na­tional brands like Alain Saint Joa­nis, Claire Fréchet, Con­cept Verre, Ex­tra­norm, Ex­tra­norm, Em­i­lie Mazeau-langlais, Pla­tex, and many oth­ers will par­tic­i­pate and show­case their lat­est of­fer­ings.

Ital­ian Pav­il­lion

There are in­ter­est­ing ex­hibitors at the Ital­ian Pav­il­lion, which are worth the at­ten­tion. Brands like Fiam, Gas­parri De­sign, Mi­nardi Pi­ume, Plat­inum Cus­tom Rugs, Razzetti, Si­mone Cenedese will be present at the show too.


A so­cial en­ter­prise that is trans­form­ing skate­boards into wall art by fin­ish­ing decks with the works of world fa­mous artists is head­ing to IN­DEX. Based out of Belgium, the Skate­room was founded in 2012 by Charles-an­toine Bod­son, a skate fan who sold his mas­sive per­sonal col­lec­tion of artist-adorned boards to get the firm rolling. He was joined in the ven­ture by Oliver Per­covich, an Afghanistan-based skater who launched Skateis­tan –a devel­op­ment ini­tia­tive that com­bined skate­board­ing with ed­u­ca­tion on the streets of Kabul five years back, and has since spread in­ter­na­tion­ally. March’s trip to IN­DEX – where they will ex­hibit a num­ber of boards across the show’s four days – will be the Skate­room’s first ven­ture into the Mid­dle East.

Artist Av­enue

The Artist Av­enue is an art gallery on the show floor. This year, 40+ in­ter­na­tional and lo­cal artists, both fa­mous and un­sung, will be show­cas­ing their lat­est work. Us­ing a com­bi­na­tion of tra­di­tional oil tech­niques, mod­ern acrylic ap­pli­ca­tions, or wa­ter­colours, watch these artists cre­ate can­vases por­tray­ing ev­ery­thing from beau­ti­ful land­scapes to the avant-garde pieces that tell a pow­er­ful story.

In­no­va­tive light­ing by Luc­tra

Mar­griet Vol­len­berg

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