Poltrona Frau Group opens a new store in Dubai

Design Middle East - - Newsmakers -

Set­ting up shop in the heart of Dubai, and one of its most premium ar­eas, Jumeirah Road, is the new Poltrona Frau Group ME show­room – a two-storey hub for con­tem­po­rary fur­ni­ture and home to the best of Ital­ian de­sign. The new show­room is the em­bod­i­ment of its brands with Poltrona Frau’s ex­cel­lent crafts­man­ship, Cassina’s mod­ern and qual­ity de­sign and Cap­pellini’s avant-garde prod­ucts. This time­less project, cu­rated by Gi­ulio Cap­pellini, em­pha­sises the qual­ity of this must-see de­sign des­ti­na­tion, which aims to make an im­pact on the lo­cal and re­gional ar­chi­tec­ture, along with the lo­cal de­sign com­mu­nity and res­i­den­tial clients. The build­ing is char­ac­terised by pre­cious ma­te­ri­als such as mar­ble and brass, which re­flect the shades of the lo­cal land­scape, bring­ing to­gether the key el­e­ments of the three de­sign-led brands.

In­au­gu­rat­ing the show­room were Cassina’s art di­rec­tor, Pa­tri­cia Urquiola, and ar­chi­tect and de­signer, Roberto Palomba, from Poltrona Frau.

“Thanks to this unique op­por­tu­nity, Poltrona Frau Group ME con­firms its es­teemed po­si­tion in the UAE and the Mid­dle East, where it has been both in­flu­en­tial and in­spi­ra­tional, par­tic­u­larly in recog­nis­ing the tremen­dous po­ten­tial of this dy­namic and qual­ity driven mar­ket,” stated Samer Al Isis, CEO of Poltrona Frau Group ME.

The new show­room hosts lux­ury favourites in­clud­ing Poltrona Frau, Cassina and Cap­pellini

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