Sedar Global to expand in the MENA region with four new stores
Sedar Global marks its milestone 125 years of business with four new branch locations before the close of June 2018. Specialising in home decor since 1892, Sedar remains family owned and includes factories across, the globe, design hub in the city of Como in northern Italy and over 20 branches across; Bahrain (Manama), Oman (Muscat), UAE (Abu Dhabi, Dubai, Sharjah, Al Ain), Qatar (Doha), KSA (Dammam, Jeddah, Al Khobar, Madina, Riyadh), Egypt (Cairo), Iraq (Erbil), and Kuwait (Shuwaikh). With expansion locations for 2018 already confirmed across Baghdad - Iraq, Khartoum - Sudan, Algiers – Algeria and Casablanca - Morocco.
A strategic move, of the expansion into these markets creative director, Nahel Selo commented: “Our plans to fan out across the MENA region are primarily due to the growing demand for interior contracting and fit-out business across these regions, most of these markets have a lot of purchasing power, but not enough variety to choose from.”
Selo added: “At present most of our sales are B2B (55%) and B2C (45%), with a demand not only from consumers but also business and government entities. For future regions, we anticipate a consistent ratio in demand across these sectors and by the end of 2018, we plan on exploring further opportunities and expanding to Sudan, Algeria, Bulgaria and Canada.”
Counting royalty, airlines and hotels among its customers, Sedar interiors can now be found in over two million homes, businesses and government institutions worldwide. Completed projects include Al Maktoum International Airport - Dubai, Damac Properties - Dubai, Burj Al Arab - Dubai, King Khalid International Airport – Riyadh, Saudi Aramco Riyadh, Mobily - Kingdom Worldwide Saudi Arabia, King Hamad Hospital - Manama, National Bank of Oman – Salalah, and many more.
To cater to demands Sedar have increased the workforce to over 3,500 staff worldwide