EGO - - Trends -

If there’s one thing that’ll def­i­nitely wel­come you once you step into Hoss In­tropia’s newly opened con­cept store, it’s the light. As founder and cre­ative di­rec­tor of the brand Con­stan Her­nan­dez puts it, “…for us as a Mediter­ranean brand, we’re very fo­cused on the light. It’s like be­ing on a clean beau­ti­ful beach next to the sea with the light, even if it’s a rainy day.”

EGO was able to gab with the an­i­mated di­rec­tor as he talked about light, the brand and his hum­ble be­gin­nings.

“I was a man with­out a nat­u­ral pro­fes­sion and then I was of­fered to go into the world of fash­ion. I mean, in Spain it was a very sad coun­try at the time be­cause we came from a dic­ta­tor­ship. It (Fash­ion) was a sec­tor where there was to­tal free­dom and more free­dom than in other ar­eas. Ev­ery­thing was open and it was more fun. There were a lot of en­ergy which I also have, lots of beau­ti­ful women and it was a dream.” he be­gins.

“I was 18 years old and to get into that world was a dream come true and I just fell in love with the whole in­dus­try. I was work­ing for many years in other com­pa­nies and I felt that I had to do some­thing dif­fer­ent, not nec­es­sar­ily from a cre­ative point of view but from a more prac­ti­cal busi­ness way of see­ing it…and in this seg­ment of course you have to do some­thing dif­fer­ent which has char­ac­ter. But of course the cen­ter of the whole busi­ness is the prod­uct.” he con­tin­ues.

With stores all across dif­fer­ent con­ti­nents, I couldn’t help but in­quire if he still man­ages to stay in­volved in the whole de­sign and cre­ation of the col­lec­tions to which he re­sponds with, “I am a man of prod­uct, so yes. Of course there is a big team of de­sign­ers and I take good ad­van­tage of their de­sign ca­pac­ity but I give my cre­ative touch and my ex­pe­ri­ence. I have also been able to sur­round my­self with very cre­ative peo­ple and tal­ented peo­ple plus now I have the op­por­tu­nity to start trav­el­ling and mov­ing out. So it’s a to­tal dream job.”

So what part does he en­joy most, I ques­tion and he replies, “What I re­ally en­joy most is to be with the prod­uct - which is in the kitchen. If this is a restau­rant, I would be the chef or one of the chefs.” With Hoss In­tropia be­ing a women’s lux­ury fash­ion line how does Con­stan man­age? Well…he en­thu­si­as­ti­cally an­swers, “One of the

Inside the In­tropia store at

the Mall of the Emi­rates

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