THE MARCH­ESA MAS­TER­MINDS

MEET THE FAIRY GODMOTHERS OF THE WED­DING DRESS WORLD AS EMI­RATES BRIDE QUIZZES THE MARCH­ESA CO-FOUNDERS ON HOW TO EX­PRESS YOUR PER­SONAL STYLE ON YOUR WED­DING DAY, PLUS FIND OUT WHY THE DE­SIGNER DUO ARE SEE­ING PINK FOR SPRING

Emirates Bride - - CONTENTS - Words: Rachel Bas­sett

Hav­ing built a fash­ion em­pire on el­e­gant and mod­ern evening­wear, it was no sur­prise to see March­esa be­come the celebrity go- to when they nat­u­rally pro­gressed into bridal gowns years later. Here, the brains be­hind the brand Ge­orgina Chapman and Keren Craig give us an in­sight into their won­der­ful wed­ding world.

You’ve been work­ing on your fash­ion pow­er­house March­esa to­gether since 2004, why do you think you work so well to­gether?

GC: Our spe­cial­ties in de­sign com­ple­ment each other quite well, which plays a huge part. My role fo­cuses on con­cep­tu­al­is­ing the col­lec­tion de­signs and sil­hou­ettes, whereas Keren’s back­ground in tex­tiles trans­lates to all the in­tri­cate em­broi­dery.

KC: While we both play sep­a­rate roles in the de­sign process, we are very much aligned in de­sign aes­thetic. A great part of our suc­cess to­gether is also that we are best friends – we un­der­stand and sup­port each other in all ar­eas.

You’re both moth­ers, how do you get the right bal­ance be­tween fam­ily life and killing it in your ca­reer?

KC: A lot of care­ful co­or­di­na­tion and sched­ul­ing! Ge­orgina and I are so lucky to have in­cred­i­ble sup­port sys­tems, in­clud­ing our March­esa fam­ily – we love bring­ing our chil­dren into the stu­dio when pos­si­ble, it’s al­ways so much fun.

We love the 3D flo­rals and de­tach­able skirts from the new col­lec­tion – how do you think tra­di­tional tastes are shift­ing?

GC: We love that brides today are more will­ing to ex­per­i­ment with their wed­ding day look. Our col­lec­tion caters to those women by of­fer­ing dif­fer­ent sil­hou­ettes and colours, in­clud­ing dresses with con­vert­ible details so they can cre­ate two dis­tinct looks with one gown.

KC: Your wed­ding dress should be an ex­pres­sion of your per­sonal style. For brides that are look­ing for some­thing dif­fer­ent that may mean choos­ing a clas­sic bridal style in an un­con­ven­tional colour, while oth­ers may opt for sep­a­rates or cock­tail dresses.

What’s next for the brand?

GC: We’ve al­ways en­vi­sioned March­esa as a life­style brand, so our ven­tures into fra­grance and ac­ces­sories were in­evitable. What’s next for us is sur­pris­ingly some­thing that we’ve been do­ing for quite some time! Our Bridal and Notte col­lec­tions are both suc­cess­ful cat­e­gories for us and we’re ex­cited to be launch­ing our Notte Bridal col­lec­tion, which will be avail­able this spring.

KC: With the new col­lec­tion we have a unique op­por­tu­nity to tar­get a wider au­di­ence who de­sire the lux­ury and romance of the March­esa brand, but at an at­tain­able price point. The 13- piece col­lec­tion ex­udes the time­less, lux­u­ri­ous fem­i­nin­ity that March­esa is known for and boasts mod­ern sil­hou­ettes with beau­ti­ful fabri­ca­tions and exquisite em­bel­lish­ments.

What in­spired this sea­son’s bridal col­lec­tion and what trends should the Emi­rates Bride reader keep an eye out for?

GC: We re­ally fo­cus on bring­ing our in­spi­ra­tion to life rather than high­light­ing trends. For our S/ S17 bridal col­lec­tions we were in­spired by re­gal and en­chant­ing gar­dens – which re­sulted in light­weight, fem­i­nine sil­hou­ettes in rosy om­bres and dip- dye blush pinks.

KC: The whimsy and re­gal feel of our spring bridal as­sort­ments lent them­selves to or­nate de­tail­ing such as 3D or­ganza roses and hand- cut petals jux­ta­posed with crys­tal, pearl and opal em­bel­lish­ments. The re­sult was in­cred­i­bly ro­man­tic yet fresh, per­fect for a warm weather wed­ding.

Why did you choose Es­posa to show­case March­esa bridal in the UAE?

GC: ( Es­posa truly un­der­stands our brand and, more specif­i­cally, the March­esa Bride. Our cus­tomer has an eye for beauty, romance and ethe­real ele­gance, which Es­posa val­ues and ap­pre­ci­ates.

What are your fail­safe tips for find­ing the per­fect wed­ding dress?

GC: Don’t get car­ried away by this sea­son’s trends, stick to find­ing a dress or sep­a­rates that fit your per­sonal style. You want to feel the most com­fort­able, con­fi­dent and beau­ti­ful ver­sion of your­self! We also rec­om­mend tak­ing your venue into con­sid­er­a­tion when choos­ing your wed­ding day look. A light­weight and flirty dress with ex­ag­ger­ated move­ment is per­fect for an out­door wed­ding, while you’ll want to think about closed toe shoes and a wrap to keep you warm for a win­ter af­fair.

KC: In ad­di­tion to over­all sil­hou­ettes, it’s im­por­tant to pay at­ten­tion to the smaller details such as em­broi­dery and bead­work on your dress and veil – they can make such a state­ment and re­ally el­e­vate your look. An­other essential – two pairs of shoes: one for the cer­e­mony and one for danc­ing the night away.

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