It’s almost inconceivable to fathom, yet Sean ‘ Diddy’ Combs ( aka Puff, Puffy, Puff Daddy, P Diddy and, for a week in 2011, Swag) has had as many business ventures in his journeyed career in hip- hop as he’s had name changes. A lot, then.
In addition to his many monikers, Combs is not short of ego, either – laying claim to inventing the remix, crowning himself ‘ King Combs’ and making light of losing one million dollars to rapper Rick Ross in a single bet. So it gures that Diddy would be every bit as dynamic in the boardroom, overseeing his myriad enterprises, as he is the studio. Though the day- to- day grind may still be centred around Bad Boy Records – the label Diddy founded in 1993 responsible for the careers of Notorious BIG, Janelle Monae and Boys n da Hood along with Combs’ own