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Emirates Man - - FEATURE MUSIC -

It’s almost inconceivable to fathom, yet Sean ‘ Diddy’ Combs ( aka Puff, Puffy, Puff Daddy, P Diddy and, for a week in 2011, Swag) has had as many business ven­tures in his jour­neyed ca­reer in hip- hop as he’s had name changes. A lot, then.

In ad­di­tion to his many monikers, Combs is not short of ego, ei­ther – lay­ing claim to in­vent­ing the remix, crown­ing him­self ‘ King Combs’ and mak­ing light of los­ing one mil­lion dol­lars to rap­per Rick Ross in a sin­gle bet. So it gures that Diddy would be ev­ery bit as dy­namic in the board­room, over­see­ing his myr­iad en­ter­prises, as he is the stu­dio. Though the day- to- day grind may still be cen­tred around Bad Boy Records – the la­bel Diddy founded in 1993 re­spon­si­ble for the ca­reers of No­to­ri­ous BIG, Janelle Monae and Boys n da Hood along with Combs’ own

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