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IN­SIDE THE WARDROBES AND HOMES OF THE RE­GION’S MOST RE­SPECTED TREND­SET­TERS AND TASTEMAK­ERS

Emirates Woman - - Frontrow/Local Fashion - Writ­ten and styled by Alexan­dra Veni­son Pho­tographed by Vikram Gawde

M elina Mitri is a true cre­ative. The proof is in her ever-chang­ing hair colour – one-day you can ex­pect to see her with a pink wash and the next with black, pur­ple and blue om­bre locks (her cur­rent cre­ation and our cur­rent favourite). As the head of PR and mar­ket­ing for Dubai’s much-loved quirky bou­tique S*uce, she fits the role per­fectly.

Born and raised in the UAE. Melina knows a thing or two about the re­gion and is its dy­namic un­of­fi­cial am­bas­sador – she re­ally is a se­ri­ous and much-needed breath of fresh air in a field that can of­ten be­come sat­u­rated by pre­ten­sions. At the fore­front of sup­port­ing new lo­cal talent, there’s never a dull day in the world of Melina. As she puts it: “Life is too short for less is more.”

Her apart­ment in Bar­sha is ev­ery girl’s dream – an eclec­tic trea­sure trove of trin­kets and a walk-in shoe wardrobe. It is quite lit­er­ally a hop, skip and jump away from the Mall Of The Emi­rates. In­side you can’t turn your head with­out catch­ing a glimpse of some­thing in­spir­ing or ec­cen­tric.

As we ri­fle through her boxes of glit­tery jew­ellery and one of the best-printed T-shirt col­lec­tions in Dubai, she hums away in the back­ground, com­pletely at ease. “I def­i­nitely like to have fun with my clothes and never take fash­ion too se­ri­ously,” she ex­plains, while don­ning a bomber jacket with tigers climb­ing up the arms. We re­ally need more people like Melina in Dubai….

Who: Melina Mitri age: 34 na­tion­al­ity: greek/ pales­tinian pro­fes­sion: head of pr & Mar­ket­ing at s*uce

”I ONLY USE ONE PER­FUME, VIK­TOR & ROLF’S FLOWERBOMB” ”IF YOU CAN, DED­I­CATE A ROOM TO YOUR SHOES. THEY DE­SERVE IT”

MY BEAUTY SE­CRET: A dif­fer­ent hair colour ev­ery month and reg­u­lar Sen­sAsia Ur­ban Spa Tri En­zyme fa­cials. BAR­GAIN HUNTER: The best bar­gains I’ve ever bought were at S*uce Lite at The Dubai Out­let Mall (I’m not just say­ing that)! I’ve got some gor­geous dresses in­clud­ing Tata Naka and Fu­ture Clas­sics, not to men­tion killer ac­ces­sories. STYLE ICONS: Dita Von Teese, be­cause she is com­pletely and un­abashedly fab­u­lous! I met her at the Sonar Mu­sic Fes­ti­val in Spain last June and started gush­ing. TREA­SURED PIECES: Zayan the La­bel Penny dress, my set of three gold Mar Mar knuckle rings, a flo­ral beaded head­piece from a vin­tage shop in Lon­don and my brand new su­per sparkly Venna neck­lace. SHOP STOP: S*uce, S*uce In The Hood, S*uce Gifts, and very soon S*uce On-Sea! Pep­pered, of course, with some key pieces from Zara, H&M and my favourite on­line site, nasty­girl.com. UNI­FORM OF CHOICE: Right now I am hap­pi­est in my soft cot­ton flo­ral wide leg pants and all the fluffy ironic sweat­shirts I keep buy­ing from S*uce. Who knew fluffi­ness and irony would go so well to­gether. MY WARDROBE: Su­per easy-go­ing, su­per colourful, su­per mis­matched and su­per com­fort­able – I’m tall so I only wear heels at night. I also find it hard to con­cen­trate at work when I’m too dressed up. Go fig­ure.

”THESE ALAÏA BOOTS WERE A TOP FIND AND ARE ONE OF MY FAVOURITE PAIRS OF SHOES” SWAROVSKI CRYS­TAL MY LIT­TLE PONY CLUTCH

BOT­TLES OF HAIR DYE

PRINTED T-SHIRTS EM­BEL­LISHED NECK­LACES

PAIRS OF SHOES

“I L OVE L OTS OF CLASH­ING PRINTS, COLOURS, WITTY SLO­GAN T-SHIRTS, HEAD­SCARVES, FLO­RAL HEAD­BANDS AND TONNES OF AC­CES­SORIES”

”I L OVE MY BRAND NEW SU­PER SPARKLY

VENNA NECK­LACE. THAT THING SHINES LIKE THERE’S NO

TO­MOR­ROW”

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