Emirates Woman - - Features/awards -

FOUNDER AND OWNER, YAPPAREL CV: When Dina opened the doors to yApparel in Jumeirah in 2014, it be­came the first fit­ness and life­style ap­parel bou­tique of its kind in the Mid­dle East. It has al­ready grown to in­cor­po­rate new brands, ex­tra staff and a fully op­er­a­tional on­line store that ships around the globe. Where it be­gan: “Af­ter al­most six years in mar­ket­ing and PR in the cor­po­rate world, I de­cided it was time to take the leap of faith into the world of en­trepreneur­ship. Yoga has been my pas­sion since I was 15 – when I re­turned from the US to the UAE in 2010 I no­ticed that the fash­ion/re­tail el­e­ment was miss­ing in a grow­ing fit­ness industry, so I de­cided to take the op­por­tu­nity to fill the gap.” Proud mo­ment: “I've just com­pleted my yoga teacher train­ing – an im­mense and in­ten­sive ex­pe­ri­ence which has al­lowed me to bet­ter un­der­stand and be closer to many of my cus­tomers, as well as giv­ing me and yApparel a new chan­nel where we can touch peo­ple's lives.”

FOUNDER, HISSAH EN­RICH­MENT CEN­TRE CV: A crim­i­nol­o­gist, foren­sic psy­chol­o­gist, and a trauma spe­cial­ist, Lama You­nis is also a chil­dren's rights ac­tivist work­ing to erad­i­cate child abuse in the GCC and be­yond. She es­tab­lished the Hissah En­rich­ment Cen­tre to help chil­dren and adults achieve per­sonal em­pow­er­ment and im­prove their per­sonal and pro­fes­sional re­la­tion­ships. Where it be­gan: “One in­ci­dent that in­flu­enced me when I was young was see­ing a young woman beat her child mer­ci­lessly us­ing a wooden spat­ula in a su­per­mar­ket. It en­cour­aged me to learn about child abuse so I'd be equipped to cre­ate aware­ness in par­ents us­ing the right resources. This led me to pur­sue psy­chol­ogy.” Dream­ing big “My ul­ti­mate goal is to bring change not just in this re­gion, but also the rest of the world. Abuse is a so­cial evil and it's im­por­tant that we stand to­gether to fight it.” What win­ning means to me: “I'd like the Emi­rates Woman Awards 2015 to serve as a chan­nel for more peo­ple to ac­knowl­edge my work and work with me to­wards build­ing a safe com­mu­nity.”



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