Tapping into the Middle East’s fast-growing online market, fashion heavyweight Yoox Neta-porter has struck a revolutionary deal with Dubai property tycoon Mohamed Alabbar, of Burj Khalifa and The Dubai Mall fame. The aim? To create a major new digital platform that will become the luxury shopping go-to in the region – and knock the socks off of every other online store. We’re talking same-day deliveries, Arabic-speaking customer services and tailored editorial content, as well as local currency and payment methods.
The 130 million (Dhs506 million) deal will encompass all of the glossy haunts you