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Emirates Woman - - Fashion/Digital Takeover -

Tap­ping into the Mid­dle East’s fast-grow­ing on­line mar­ket, fash­ion heavy­weight Yoox Neta-porter has struck a revo­lu­tion­ary deal with Dubai prop­erty ty­coon Mo­hamed Alab­bar, of Burj Khal­ifa and The Dubai Mall fame. The aim? To cre­ate a ma­jor new dig­i­tal plat­form that will be­come the lux­ury shop­ping go-to in the re­gion – and knock the socks off of ev­ery other on­line store. We’re talk­ing same-day de­liv­er­ies, Ara­bic-speak­ing customer ser­vices and tai­lored ed­i­to­rial con­tent, as well as lo­cal cur­rency and pay­ment meth­ods.

The 130 mil­lion (Dhs506 mil­lion) deal will en­com­pass all of the glossy haunts you

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