Molly God­dard

Emirates Woman - - #britishdesigners -

The Molly God­dard brand is quintessen­tially Bri­tish. How has grow­ing up in the bus­tle of Lad­broke Grove in Lon­don in­flu­enced your aes­thetic? It’s a very vi­brant, ex­cit­ing place to

live. Grow­ing up a few steps from Por­to­bello Road Mar­ket and Not­ting Hill Car­ni­val have been a big in­flu­ence es­pe­cially when it comes to craft, colour and scale. De­spite gen­tri­fi­ca­tion, I do think it’s an area that cel­e­brates in­di­vid­u­al­ity and in­ter­est­ing clothes!

As a brand how would you de­scribe the girl who wears a Molly God­dard dress and what does sheem body? Some­one who doesn’t get

FOMO (fear of miss­ing out)!

Rei Kawakubo, Ri­hanna and Edie Camp­bell are among the girl gang of women who have sup­ported you over the last few years. Why do you think your clothes have made such an im­pact on the fash­ion in­dus­try?

That’s so dif­fi­cult to an­swer! Per­haps the fact that the shows con­vey a whole world which is some­thing we work on from the very be­gin­ning, even think­ing about what our muse would smell of! I also think peo­ple ap­pre­ci­ate the craft that goes into the clothes.

At EW we were thrilled to see you had cast Ikram Abdi Omar in you’re A/W18 show – how im­por­tant do you think it is for de­sign­ers to rep­re­sent a scale of eth­nic­ity, shape sand size son the cat walk to­day? It’ s

su­per im­por­tant. I love work­ing with mod­els who are ex­cited by the clothes and who you can build a re­la­tion­ship with. Shows are in­tense and quite per­sonal so you want the peo­ple wear­ing the clothes to be some­one you can have a laugh with.

Do you have any child­hood mem­o­ries that res­onate with your cre­ations to­day? I al­ways

en­joyed dress­ing up and made clothes for my sis­ter and my­self from bed sheets, tin­foil, any­thing I could get my hands on. I was also quite a tomboy so I think that may have in­flu­enced the way in which I like to dress up.

Win­ning the Vogue De­signer Fash­ion Fund is an ex­tra­or­di­nary achieve­ment. How has it im­pacted your brand? It is very ex­cit­ing;

fi­nan­cially it gives us the free­dom to take a few more risks cre­atively and take on some more staff. The men­tor­ing is also go­ing to be a big help as it’s spread through ev­ery as­pect of the com­pany. It does how­ever add a cer­tain amount of pres­sure but that’s al­ways a good thing too!

What top three items do you have in your wardrobe that you could not live with­out?

I have a large se­lec­tion of my black cot­ton smock dresses which I can wear any­time, any­where and some long sleeved mesh tops I wear un­der every­thing. I also have an old Commes des Garçons skirt that is too big to wear but the way it’s con­structed is a con­stant source of in­spi­ra­tion and ex­cite­ment.

Fash­ion is an ex­tremely de­mand­ing in­dus­try. How do you keep up with the pace and stay true to your cre­ativ­ity? The big­gest bat­tle

is mak­ing what you want to make and not think­ing too much about what other peo­ple want to see. When you start try­ing to please ev­ery­one it be­comes im­pos­si­ble to stay fo­cused.

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