The future of style? It’s online – we speak to the fashpreneurs bringing you chic at a click.
What’s your personal style?
My personal style is effortless and understated with a modern twist. I like to combine seemingly disparate elements like masculine silhouettes with feminine flourishes or sporty pieces mixed with classically elegant items. I tend to favour menswear-inspired timeless separates rendered in luxe fabrics from brands like Jil Sander.
How does your personal style affect the buying process of the company?
I keep all women in mind when buying for www.stylebop.com. My personal style and taste perhaps only come into play subconsciously. I am more driven by what trends are relevant for next season, what pieces are commercially available and which catwalk looks will translate easily to our customers. Most importantly, I make an effort to buy different silhouettes in order to accommodate all body types and I’m always searching for key pieces that are essentials for a modern woman’s wardrobe.
What’s your background with the company?
I started in 2010, but www.stylebop.com was initially founded in 2004 by two brothers, Mario and Thorsten Eimuth, who entered the e-commerce fashion market after selling their bricks-and-mortar outpost Sarajo – one of Europe’s first luxury concept stores. Nine years later, www.stylebop.com is continental Europe’s leading online shopping destination.
What other websites do you shop on?
I buy vintage furniture online. I love the selection of mid-century must-haves at www.1stdibs.com.
What’s unique about your company?
We feature high-end luxury and emerging new-wave brands from hard-to-find designers, which sets us apart from other e-tailers.
If money was no object, what would be your one blow-out style purchase?
Look 2 from Paco Rabanne’s A/W13 collection. It’s a preternaturally beautiful objet d’art.
Peacock earrings Dh25,321, Nikos Koulis Dress Dh4,197, Matthew WIlliamson Cream tote Dh1,474, Chloe Mare Round-framed sunglasses Dh1,266, Tods
Leather thong sandals Dh769, Sergio Rossi