Beauty

Love a good beauty prod­uct but scep­ti­cal about in­vest­ing in the new­est launches? Sonam Bas­an­tani side­steps the cos­metic counter sales pitch for the buys you need now

Friday - - Contents -

Won­der­ing what all the fuss is about CC creams or mi­cel­lar wa­ter? We look be­yond the hype at the new beauty buys you need now – and why.

Got a bath­room full of lo­tions and po­tions you re­gret splurg­ing your hard-earned cash on? We hear you. But when there are so many new musthave cos­metic buys that prom­ise to im­prove your looks, if not your life, it’s easy to be baf­fled by all the beauty blus­ter. To save you time and money, we look at the brand new get-gor­geous good­ies you’ll soon won­der how you lived with­out.

HELLO, HYALURONIC FACE CREAM Acid and face cream don’t sound like they should go to­gether, so what on earth is hyaluronic acid – and why do we need it on our visage?

Hyaluronic acid is nat­u­rally pro­duced by the body to elas­ti­cise the skin and give it its youth­ful ap­pear­ance. But as we age, our nat­u­ral abil­ity to pro­duce hyaluronic acid re­duces and skin starts to be­come dull and de­hy­drated, which is when fine lines and wrin­kles form. Hyaluronic acid-in­fused creams pen­e­trate the up­per layer of the skin, boost­ing hydration and elas­tic­ity – mak­ing it plumper – while form­ing a pro­tec­tive bar­rier to lock in the nat­u­ral mois­ture from the skin and vis­i­bly re­duce lines. It has come into main­stream beauty prod­ucts in the past few years and has high-pro­file fans – The Guardian beauty writer Sali Hughes swears by it.

CC’ING INTO THE FU­TURE Love BB cream? Then you’ll adore the new su­per-charged com­plex­ion perfector

You may have just got your head around BB cream, but CC creams are the lat­est in­no­va­tion in the hy­brid sk­in­care/make-up mar­ket­place. CCs, or Colour Cor­rec­tion creams, are an up­graded ver­sion of the orig­i­nal mul­ti­tasker, which prom­ise to cut your beauty and sk­in­care rou­tine in half. “CC creams are lighter in tex­ture and feel than blem­ish balms,” says Ni’Kita Wil­son, YouBeauty.com cos­metic chem­istry ex­pert. “They fo­cus more on im­prov­ing skin tone, hence the name colour cor­rec­tion, but they’re also sup­pos­edly more nur­tur­ing and suit­able for oilier types thanks to the lighter tex­ture.”

Some ben­e­fits are the same as a BB cream – CCs also act as an anti-age­ing re­pair prod­uct with SPF fac­tor, a moisturiser and a primer – but the new­est and most vi­tal ad­di­tion is the in­creased cov­er­age and colour cor­rec­tive properties that prom­ise a flaw­less com­plex­ion, mi­nus the need for foun­da­tion.

“CC Creams of­fer added ben­e­fits such as treat­ment for un­even skin tone or anti-age­ing, in ad­di­tion to im­me­di­ate colour cor­rec­tion and SPF pro­tec­tion,” says Mary John­son, the prin­ci­pal sci­en­tist for P&G Beauty. “The in­stant and long-term ben­e­fits leave skin luminous and even-toned, with the re­duced ap­pear­ance of dis­coloura­tions, fine lines and wrin­kles.”

Cov­eted by A-lis­ters in­clud­ing Blake Lively, Vic­to­ria Beck­ham and Rihanna, CC creams from Chanel, Max Fac­tor, Olay and Clin­ique are al­ready be­ing rolled out across the re­gion’s beauty counters, with of­fer­ings from more brands hot on their heels.

Per­fect for those look­ing for a one-step skin-per­fect­ing so­lu­tion, we’re al­ready hooked.

Clin­ique Mois­ture Surge CC Cream SPF30 Hydrating

Colour Cor­rec­tor Dh159, Areej (Avail­able in Septem­ber)

Kiehl’s Dou­ble Strength

Deep­Wrin­kle Filler

Dh220, Kiehl’s Bou­tique

Clarins Hy­draQuench Cream SPF 15

Dh275, Paris Gallery

In­sti­tut Es­the­d­erm

In­ten­sif Hyaluronic

Cream Dh330, Boots

Max Fac­tor CC Cream

Dh69 Deben­hams (Avail­able in

Oc­to­ber)

Smashbox CC Cream Dh200, Sephora

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