THE LEADER

Friday - - Society -

The Leader is a pos­i­tive per­son who en­er­gises their team with their vi­tal­ity and joie de vivre. They have a vi­sion of what they want to achieve, and this is usu­ally in align­ment with the vi­sion and mis­sion state­ment of the or­gan­i­sa­tion they work for. They give their team good feed­back, they’re ex­cel­lent lis­ten­ers and they keep their staff so mo­ti­vated, they look for­ward to go­ing to work. They reg­u­larly check with oth­ers at the same level that they’re do­ing their job well. Only very good lead­ers are ca­pa­ble of play­ing the long game – many run out of steam af­ter mo­ti­vat­ing peo­ple month af­ter month. What they do: They head up most or­gan­i­sa­tions, they ex­cel in mar­ket­ing, PR and lit­er­ary agen­cies, they lead ad­ver­tis­ing teams and they pop up in pol­i­tics. Weak ar­eas: They some­times put them­selves in their own lit­tle bub­ble where it’s very easy to be­lieve their own PR. Some lead­ers make all the right noises but they don’t achieve much. If they’re not care­ful, they’ll be too busy forg­ing ahead with their vi­sion, and when they look round, their team isn’t be­hind them. CA­REER TIP: Find at least two peo­ple from out­side your or­gan­i­sa­tion who can give you feed­back about your per­for­mance and the way you op­er­ate. Stay hun­gry for new ideas.

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