The Leader is a positive person who energises their team with their vitality and joie de vivre. They have a vision of what they want to achieve, and this is usually in alignment with the vision and mission statement of the organisation they work for. They give their team good feedback, they’re excellent listeners and they keep their staff so motivated, they look forward to going to work. They regularly check with others at the same level that they’re doing their job well. Only very good leaders are capable of playing the long game – many run out of steam after motivating people month after month. What they do: They head up most organisations, they excel in marketing, PR and literary agencies, they lead advertising teams and they pop up in politics. Weak areas: They sometimes put themselves in their own little bubble where it’s very easy to believe their own PR. Some leaders make all the right noises but they don’t achieve much. If they’re not careful, they’ll be too busy forging ahead with their vision, and when they look round, their team isn’t behind them. CAREER TIP: Find at least two people from outside your organisation who can give you feedback about your performance and the way you operate. Stay hungry for new ideas.