BEAUTY RULES TO LIVE BY
This is when you’ll start to notice the first signs of ageing, even if you’ve looked after your skin. Fine lines around the eyes and mouth are the most common indicator. “The ability to renew damaged skin cells begins to decrease rapidly in your 30s,” say Tamara Marani, regional skincare trainer at Clarins Middle East. “Skin becomes thinner and cell turnover slows down so it can look dull, and there’s some loss of collagen, which impacts firmness and fullness.”
Some women find that their 30s also bring forth hormonal changes that have a significant impact on their skin. “Increased stress levels and hormonal activities, especially those surrounding childbirth in later years, have been linked to major skin upsets,” says Product House’s Meara. Additional hormonal changes can also be seen with discolouration and uneven skin tone in darker skins, and hyperpigmentation or reddening of the skin in fairer skin tones. Previous sun damage can also become more apparent in the 30s, with existing freckles or moles becoming darker or more pronounced.
Most importantly, if you haven’t already done it, stop smoking now. Smoking is the fast-track route to premature ageing, and even the most intense and devoted beauty regime can’t undo the horrific damage of cigarette toxins. Amping up your skincare regime is essential in your 30s if you’re going to battle ageing head-on. If you haven’t already cemented the habit of wearing sunscreen in your 20s, start now with SPFs of 30 and above, as sun damage will become more
If you’re using no other exfoliating products, use a morning cleanser that contains alpha hydroxy acids (AHAs), glycolic or salicylic acid to encourage gentle skin buffing. In the evening, wash with a creamy cleanser to pump moisture back into the skin.
Avoid harsh scrubs that are grainy and look for ones with synthetic microbeads, or powder scrubs, which remove dead cells gently but effectively.
A broad-spectrum sunscreen with a minimum SPF30 is a given, but your anti-ageing moisturiser should contain antioxidants, like green or white tea, pomegranate or vitamin C, which will protect your skin from damaging free radicals. Look out for eye creams containing hydroquinone, vitamin C and botanicals like kojic acid, soy or liquorice to brighten dark circles; caffeine to combat puffiness, and hyaluronic acid for extra moisturisation.
A bedtime beauty regime is a nonnegotiable now. As skin regenerates overnight, products that boost this process have been proven to slow the visible signs of ageing as we sleep. Never go to bed wearing make-up – researchers have found not cleansing the skin of make-up and grime before bed can lead to premature ageing. A dedicated night serum containing retinol is gold standard for reducing fine lines and stimulating collagen production, and should be applied to the skin before your eye cream. If you have oily skin and wear a lightweight moisturising product throughout the day, you can use a heavier moisturiser to bed without the fear of overloading the skin. Look for one packed with as many skin-rejeuvanating properties as possible to maximise the benefits of your beauty sleep.
THE SKINCARE SOLUTION Kareena Kapoor’s 33-year-old skin is clearly well cared for Estée Lauder
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NIGHT-TIME: Estée Lauder Idealist Even
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Paris Gallery Lancôme Genefique Yeux Serum Dh320, Paris
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