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This is when you’ll start to no­tice the first signs of age­ing, even if you’ve looked af­ter your skin. Fine lines around the eyes and mouth are the most com­mon in­di­ca­tor. “The abil­ity to re­new dam­aged skin cells be­gins to de­crease rapidly in your 30s,” say Ta­mara Marani, re­gional skin­care trainer at Clar­ins Mid­dle East. “Skin be­comes thin­ner and cell turnover slows down so it can look dull, and there’s some loss of col­la­gen, which im­pacts firm­ness and full­ness.”

Some women find that their 30s also bring forth hor­monal changes that have a sig­nif­i­cant im­pact on their skin. “In­creased stress lev­els and hor­monal ac­tiv­i­ties, es­pe­cially those sur­round­ing child­birth in later years, have been linked to ma­jor skin up­sets,” says Prod­uct House’s Meara. Ad­di­tional hor­monal changes can also be seen with dis­coloura­tion and un­even skin tone in darker skins, and hyper­pig­men­ta­tion or red­den­ing of the skin in fairer skin tones. Pre­vi­ous sun dam­age can also be­come more ap­par­ent in the 30s, with ex­ist­ing freck­les or moles be­com­ing darker or more pro­nounced.

Most im­por­tantly, if you haven’t al­ready done it, stop smok­ing now. Smok­ing is the fast-track route to pre­ma­ture age­ing, and even the most in­tense and de­voted beauty regime can’t undo the hor­rific dam­age of cig­a­rette tox­ins. Amp­ing up your skin­care regime is es­sen­tial in your 30s if you’re go­ing to bat­tle age­ing head-on. If you haven’t al­ready ce­mented the habit of wear­ing sun­screen in your 20s, start now with SPFs of 30 and above, as sun dam­age will be­come more


If you’re us­ing no other ex­fo­li­at­ing prod­ucts, use a morn­ing cleanser that con­tains al­pha hy­droxy acids (AHAs), gly­colic or sal­i­cylic acid to en­cour­age gen­tle skin buff­ing. In the evening, wash with a creamy cleanser to pump mois­ture back into the skin.

Avoid harsh scrubs that are grainy and look for ones with syn­thetic mi­crobeads, or pow­der scrubs, which re­move dead cells gen­tly but ef­fec­tively.

A broad-spec­trum sun­screen with a min­i­mum SPF30 is a given, but your anti-age­ing mois­turiser should con­tain an­tiox­i­dants, like green or white tea, pome­gran­ate or vi­ta­min C, which will pro­tect your skin from dam­ag­ing free rad­i­cals. Look out for eye creams con­tain­ing hy­dro­quinone, vi­ta­min C and botan­i­cals like ko­jic acid, soy or liquorice to brighten dark cir­cles; caf­feine to com­bat puffi­ness, and hyaluronic acid for ex­tra mois­tur­i­sa­tion.

A bed­time beauty regime is a non­nego­tiable now. As skin re­gen­er­ates overnight, prod­ucts that boost this process have been proven to slow the vis­i­ble signs of age­ing as we sleep. Never go to bed wear­ing make-up – re­searchers have found not cleans­ing the skin of make-up and grime be­fore bed can lead to pre­ma­ture age­ing. A ded­i­cated night serum con­tain­ing retinol is gold stan­dard for re­duc­ing fine lines and stim­u­lat­ing col­la­gen pro­duc­tion, and should be ap­plied to the skin be­fore your eye cream. If you have oily skin and wear a light­weight mois­tur­is­ing prod­uct through­out the day, you can use a heav­ier mois­turiser to bed without the fear of over­load­ing the skin. Look for one packed with as many skin-re­jeu­va­nat­ing prop­er­ties as pos­si­ble to max­imise the ben­e­fits of your beauty sleep.

THE SKIN­CARE SO­LU­TION Ka­reena Kapoor’s 33-year-old skin is clearly well cared for Es­tée Lauder

Per­fectly Clean TripleAc­tion Dh138, Paris Gallery



NIGHT-TIME: Es­tée Lauder Ide­al­ist Even

Skin­tone Il­lu­mi­na­tor Dh368,

Paris Gallery Lancôme Gene­fique Yeux Serum Dh320, Paris


Nuxe Crème Prodigieuse Nuit

Dr Den­nis Gross Ex­tra Strength Al­pha Beta Peel Dh455, Sen­sa­sia

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