You have a strong following in the Middle East. How do you find your fans here different from anywhere else in the world?
We have a very loyal fan base in Dubai – people have seen my TV series on the various networks across the UAE. Also a lot of our Middle Eastern fans often travel to London – they like to visit Battersea South West London [where Lanlard’s luxury cake boutique, Cake Boy, is] to say hello. We’re always pleased to welcome them to Cake Boy.
Our popularity has also grown through our partnership with the Jumeirah Carlton Tower Hotel in Knightsbridge. For the past two years I’ve been creating seasonal afternoon teas for the hotel, which are very popular with Middle Eastern guests.
I have found my Middle Eastern fans to be very vocal of their appreciation. They also have refined palettes and are always full of suggestions!