The Queen of Jewels in Dubai

Why life in the city re­ally is a bed of roses this weekend...

Friday - - Fashion -

Dubai is syn­ony­mous with a ‘big is beau­ti­ful’ ap­proach to de­sign and liv­ing. Right from break­ing mul­ti­ple Guin­ness world records (the high­est restau­rant, the largest mall) to ar­chi­tec­tural won­ders like the Burj Khal­ifa, the city doesn’t let oth­ers stand in the way of a daz­zling first. Now it will play host to an­other de­sign and artis­tic won­der in the form of La Reina – the show-stop­ping, one-of-a-kind Riviere neck­lace that would have made El­iz­a­beth Tay­lor go all dewy-eyed.

La Reina – mean­ing The Queen in Span­ish – is so pre­cious it has been shrouded in se­crecy by its cre­ators, In­dian lux­ury jew­ellery brand Rose, since it was crafted be­tween 2011 and 2013. It’s made up of more than 780 carats of fine Colom­bian baroque-cut emer­alds on a di­a­mond rope and was the cre­ation of Rose man­ag­ing di­rec­tor, Biren Vaidya, and nine de­sign­ers and ar­ti­sans.

It’s no won­der then, that the start­ing value for such a neck­lace is a cool Dh7.3 mil­lion. And with prices on re­quest for the rest of the collection, the sky is the limit at the exclusive show, which is be­ing held at the Cap­i­tal Club, Dubai, to­mor­row, March 22.

Sur­rounded by mys­tery, La Reina has been shown once – in Mum­bai, In­dia, at a pri­vate view­ing last De­cem­ber – and will fea­ture as part of The Colours of Life collection – made up of cap­ti­vat­ing icy di­a­monds, blood red ru­bies, azure tan­zan­ite, lu­mi­nous pearls and vivid emer­alds.

As a rule, trea­sured pieces of La Reina’s ilk have only ever been re­vealed dur­ing pri­vate view­ings of no more than six people at the Rose Mum­bai show­room’s trea­sure chest – a se­cret an­nexe re­served for royalty and the very rich and fa­mous. With plush, baroque decor of the Louis XIV era, only a se­lect few have been in the room. It was at an early pri­vate view­ing that La Reina was named.

“On un­veil­ing the neck­lace one cus­tomer gasped, ‘Wow it’s fit for a queen’,” says jew­ellery con­nois­seur Su­mati Menda, who is a close friend of the Rose fam­ily and host of the event. “Since the stones are the high­est-grade emer­alds sourced in Colom­bia, we de­cided to name it The Queen in Span­ish.”

Su­mati, who was cho­sen as host be­cause of her vast knowl­edge of

jew­ellery, con­firms that no one has been lucky enough to wear La Reina, not even Sheetal Vaidya – Rose’s brand am­bas­sador and wife of founder and MD Biren.

“We are keen to keep La Reina’s iden­tity se­cret so the right buyer is found,” adds Su­mati. “The en­tire piece has all been cre­ated from pieces of a sin­gle rough emer­ald of more than 3,000 carats, a rare achieve­ment in it­self. It took two full years to cre­ate. We want the right buyer to be the first to wear it.”

Fri­day was shown only a fleet­ing glimpse of a photo of La Reina. Take it from us, it truly is breath­tak­ing, and we will be fight­ing to se­cure a closer look at the in­vi­ta­tion-only event.

Su­mati says she is look­ing for­ward to the oc­ca­sion. “I am very ex­cited and hon­oured that Rose has cho­sen to show­case it [the collection] for the first time pub­licly in Dubai,” she says. “And at an event that I am per­son­ally host­ing.”

Rose Jew­ellery was founded in 1981 by hus­band-wife duo Ra­jeev and Purn­ima Sheth along with Purn­ima’s brother Biren, with the first of two shops open­ing in Mum­bai in 2005. It has since be­come known as In­dia’s an­swer to Van Cleef & Ar­pels or Tif­fany. So why choose Dubai as the first place to show­case the pre­cious gems out­side of In­dia?

“We are cater­ing to an au­di­ence who are well-trav­elled and they ab­sorb cues and trends from across the world,” says Purn­ima. “We’ve al­ways had a strong clien­tele in Dubai who’ve trav­elled to our stores in In­dia for our pieces. This time we’re com­ing to them.”

And we all want a glimpse of such a roy­ally named neck­lace! ● Call Su­mati on 050 456 2097 to find out how to se­cure your in­vi­ta­tion.

Su­mati says she is ex­cited to be host­ing the event

Biren Vaidya with his sis­ter Purn­ima Sheth, right, and his wife Sheetal Vaidya

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