Aston Martin announces a limited-series Lagonda developed exclusively for the middle East. You dreamt it, they’ll build it, says wheels’ Dejan Jovanovic
The Aston Martin limited series Lagonda, exclusively developed for the Middle East market, is a real beauty.
Last year Kuwaitibacked manufacturer Aston Martin announced an ambition to double sales by 2016. That means an annual production of 7,000 models, up from its current 3,400 per year, but you can bet the creation pictured here will not make up the bulk of those numbers.
No, this is the 2015 Aston Martin Lagonda, and it’s the first-ever mega-ultra-luxury-premium car to be developed exclusively for the Middle East.
You read that right – while the US continues to take up the bulk of the ultra-luxury car market, populated by Rolls-Royces and Bentleys, China and Russia are catching up.
Yet Aston Martin chose specifically our region for its strictly limited series scheduled for early next year. In an interview, Neil Slade, general manager of Aston Martin Middle East and North Africa, said, “We’ve had many of our prestigious customers asking for this super-saloon concept for the past two years. Our Middle East customers are very engaging and proactive.”
The car responsible also sees the return of the Lagonda nameplate, Middle East market will be an exciting moment, not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.”
And if you’re only hearing about it now, yet you want one, that’s too bad. If Gaydon hasn’t already been in touch with you, chances are you’re unworthy – this Aston Martin Lagonda is by invitation only.
Price? It’s anyone’s guess, really, and ours is somewhere north of Dh3 million but less than the Dh5 million limited and handcrafted One-77 hypercar.
Slade adds, “At this stage we cannot be specific [about pricing] but, indeed, it will be substantial. The Lagonda is a very limited series and should be
‘The Lagonda is a very limited series and it should be considered like a precious piece of art’
and we can only be glad it’s not an evolution of the 2009 Aston Martin Lagonda concept. Aston Martin design director Marek Reichman says, “The debut of this luxury super-saloon in the