Freeze ‘em or wash ‘em? Our columnist joins the great jeans debate.
Ihave known a few football writers in my time, and I have worn a few pairs of jeans in roughly the same time. But it has taken an American football writer (which is rather like saying a Norwegian cricket writer) to throw a bridge across the two cultures.
He admitted before the start of the football World Cup in Brazil that he liked looking good (and one can’t argue with that), and part of the routine for looking good was to throw his jeans into a freezer “once in a while”.
This set off afresh the second most discussed question in the world (the first being, “Does love exist and if so, what do we do about it?”): “Should jeans be washed?”
For a brief period, there was a supplementary question: “But why the freezer?” However, that was quickly forgotten, because weighing in with his personal experience was the CEO of one of the world’s leading manufacturers of jeans who boldly said, “I have never washed my jeans.”
This caused so much excitement that the media forgot to ask him whether he brushed his teeth or washed his underpants.
The World Cup is done and dusted, but there is no follow-up story on the American writer’s jeans.
How quickly did he empty the media centre when he entered it?
Who were his real friends – those who had no objection to sitting beside him? How many parties were held in the germ world to celebrate? Was there a great demand for the ice cream he might have stored in his freezer?
In my youth, I was a non-washer of jeans, much to the disgust of a friend who wore not stone-washed jeans, but as he said, “maid-washed jeans”.
For some strange reason, stench was seen as manly in those days, and it was cool to wear stinking jeans. Or so I thought, unconcerned about the people who gave up their seats or places in
For some reason, stench was seen as manly in those days and it was cool to wear stinking jeans
queues for movie tickets, and the more subtle ones who gripped their noses tightly as I walked past.
I continue to wear jeans. They do not stink. Not because of the freezing technique – which in any case kills only 72 per cent of the germs, leaving 28 per cent to wreak havoc on the environment – but owing to another development. I got married.
There is nothing that kills romance faster than unwashed clothing that draws attention to itself.
The wife, I discovered, had no objection to putting my jeans in the freezer – with me inside them.
Now, I am confident that you could eat your dinner off my jeans.
Cleanliness is love.