Friday - - Beauty -

You only have to look at red and the power of brand­ing. “In­de­pen­dent stud­ies have shown in the sport­ing uni­verse ath­letes who wear red out­per­form those in other colours,” says a re­cent ar­ti­cle in The Eco­nomic Times, In­dia. “Re­searchers usu­ally at­tribute this to an in­nate as­so­ci­a­tion of red with power, as­sertive­ness and dom­i­nance. In a fren­zied world where your ad­ver­tis­ing must shout loud­est, red is the surest way to hit the deci­bel level, vis­ually that is.” Trans­la­tion – to sell your­self ef­fec­tively reach for the rouge.

Be­ing looked at this much takes courage, but be­ing bold and plump­ing for a scar­let shade will in turn boost your con­fi­dence, giv­ing you the power and self-belief to break through the glass ceil­ing. “Red lip­stick can boost your con­fi­dence,” says fash­ion and style psy­chol­o­gist, Kate Nightin­gale. “Be­cause the colour red is as­so­ci­ated with con­fi­dence, sen­su­al­ity and power, wear­ing red lip­stick can in­duce those feel­ings in us.”

A re­cent poll by the Bri­tish Heart Foun­da­tion also sup­ports this, as re­sults re­vealed 26 per cent of 1000 women ques­tioned said red lip­stick boosted their con­fi­dence. “Red lip­stick is a source of strength,” Poppy King, cre­ator of Lip­stick Queen, re­cently told Psy­cholo­gies mag­a­zine. “You put it on and sud­denly you feel more ca­pa­ble than you did with­out it.” It’s a woman’s red flag to lift your chin and take on any­thing that comes at you.

It’s no co­in­ci­dence El­iz­a­beth Ar­den cre­ated red lip­sticks for Amer­i­can women serv­ing in the US army dur­ing the Se­condWorldWar to help them feel more pow­er­ful and con­fi­dent, and to boost morale no doubt.

Through­out his­tory red lip­stick has been a sta­ple mood booster “Don’t know if you have a warm or cool skin tone? It’s easy to find out,” says Samira Ol­fat, re­gional make-up artist and brand am­bas­sador for Max Fac­tor Mid­dle East. “Check the vein inside your wrist. If the colour of the vein is blue you have a cool skin tone, and if the colour of the vein is green then you have a warm one.”

Guer­lain Kis­sKiss Rouge Kiss in 325, Dh190, Areej In­glot Lip­stick in 176 Dh75 Pres­tige Matt Lip­stick in Cherry, Dh55, Boots Dior Rouge in Trafal­gar Dh175, Sephora Mikyajy Charm­ing Matte Lip­stick in 25 Red Eclipse, Dh69

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