Shemay be the world’s highest-paid supermodel, but Gisele Bündchen tells LauraAtkinsonwhybeing a mother is hermostimportant job
s feminist role models go, Gisele Bündchen, arguably the world’s most famous supermodel, might not be the obvious option. But why not? As the highestearning model in the world last year (an estimated Dh169 million), businesswoman (the new face of Chanel No 5, deals with H& M, Pantene, her own line of jelly shoes and lingerie) and mum of three, Bündchen is certainly doing ‘the juggle’, that peculiarly female dance of work/kids/life that defines most women of a certain age.
Of course, Bündchen’s ‘juggle’ is slightly different from yours or mine: it involves nannies, private jets, houses with moats filled with koi carp, yoga on beaches and grinning babies on Instagram.
Still, while it may be glossy, her version of having it all remains valid, especially so for Chanel. The new TV ad for its No 5 perfume, which first aired last month, was shot by the film director Baz Luhrmann – of Moulin Rouge! and The Great Gatsby fame – and follows on from his last ad, back in 2004, which starred Nicole Kidman wafting around on the rooftops of New York.
This time, it is Michiel Huisman from Game of Thrones doing the wafting about in an impossibly perfect beach house, as he stares longingly at a wetsuit-clad Bündchen, who, it seems, spends her days surfing. We see Bündchen the mother, the working girl, the sportswoman, the lover. While it may not be revolutionary in its message of the multifaceted woman, for a big-brand beauty campaign it’s trying to do something a little different.
“Gisele was the perfect player for this,” says Luhrmann. “It’s really a thinly veiled expression of Gisele. She can have a child, a career,