She­may be the world’s high­est-paid su­per­model, but Gisele Bünd­chen tells Lau­raAtkin­son­why­be­ing a mother is her­mostim­por­tant job

Friday - - Celebrity -

s fem­i­nist role mod­els go, Gisele Bünd­chen, ar­guably the world’s most fa­mous su­per­model, might not be the ob­vi­ous op­tion. But why not? As the high­estearn­ing model in the world last year (an es­ti­mated Dh169 mil­lion), busi­ness­woman (the new face of Chanel No 5, deals with H& M, Pan­tene, her own line of jelly shoes and lin­gerie) and mum of three, Bünd­chen is cer­tainly do­ing ‘the jug­gle’, that pe­cu­liarly fe­male dance of work/kids/life that de­fines most women of a cer­tain age.

Of course, Bünd­chen’s ‘jug­gle’ is slightly dif­fer­ent from yours or mine: it in­volves nan­nies, pri­vate jets, houses with moats filled with koi carp, yoga on beaches and grin­ning ba­bies on In­sta­gram.

Still, while it may be glossy, her ver­sion of hav­ing it all re­mains valid, es­pe­cially so for Chanel. The new TV ad for its No 5 per­fume, which first aired last month, was shot by the film di­rec­tor Baz Luhrmann – of Moulin Rouge! and The Great Gatsby fame – and fol­lows on from his last ad, back in 2004, which starred Ni­cole Kid­man waft­ing around on the rooftops of New York.

This time, it is Michiel Huis­man from Game of Thrones do­ing the waft­ing about in an im­pos­si­bly per­fect beach house, as he stares long­ingly at a wet­suit-clad Bünd­chen, who, it seems, spends her days surf­ing. We see Bünd­chen the mother, the work­ing girl, the sportswoman, the lover. While it may not be rev­o­lu­tion­ary in its mes­sage of the mul­ti­fac­eted woman, for a big-brand beauty cam­paign it’s try­ing to do some­thing a lit­tle dif­fer­ent.

“Gisele was the per­fect player for this,” says Luhrmann. “It’s re­ally a thinly veiled ex­pres­sion of Gisele. She can have a child, a ca­reer,

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.