What’s on of­fer at the in­ter­na­tional fash­ion houses that are set­ting up shop here in the UAE.

Friday - - Editor’s Letter -

House of Fraser chose Abu Dhabi as its first des­ti­na­tion to launch out­side of the UK, not once but twice. Why? Be­cause in terms of re­tail po­ten­tial, in our cap­i­tal, the sky is the limit. After the suc­cess of its first UAE store at Abu Dhabi’s World Trade Cen­ter Mall, a sec­ond one will open at Yas Mall in mid-2015. The Bri­tish-born pre­mium depart­ment store dates back to 1849 and stocks ex­clu­sive fash­ion, beauty and home­ware brands. The new store will pay homage to Mid­dle East­ern tal­ent by hous­ing a se­lec­tion of pieces by lo­cal de­sign­ers – ex­pect the likes of Lady Fozaza and Queen of Spades. Not to men­tion a host of in­ter­na­tional brands mak­ing their HOF de­but – in­clud­ing Tadashi Shoji, Monique Lhuil­lier, and True Re­li­gion.

What­ever your price range there’s some­thing for ev­ery­one. HOF is about the whole shop­ping ex­pe­ri­ence – think com­pli­men­tary per­sonal shop­ping ser­vice – in­clud­ing your own pri­vate suite to try pieces on, as well as beauty treat­ment rooms so you can un­wind after a busy day flex­ing your credit card. Sweet talk chil­dren with the prom­ise of a trip to the in-house Ham­ley’s toy store or visit the first ded­i­cated mother and daugh­ter spa by Hello Kitty. While the UAE has its fair share of depart­ment stores, House of Fraser is the place to shop this year thanks to its lux­ury ex­pe­ri­ence at af­ford­able prices.

French depart­ment store Tati opened its doors in Mirdif City Cen­tre in Novem­ber 2014 and the bud­get re­tailer – prices start at just Dh19 – has al­ready been very popular amongst on-trend bar­gain hunters, with a whole party out­fit cost­ing around Dh100! The gold strap­less dress and black heels (right) are our faves! The store caters for men, women and chil­dren and also stocks home and beauty prod­ucts. With over 140 stores in France, Tati has made its name as the one-stop af­ford­able depart­ment store.

While Dubai is known for its lux­ury, there are many con­sumers look­ing for an ul­tra-luxe look at a lower cost and Tati is all about great qual­ity and style that won’t blow the bud­get. Speak­ing at the store’s of­fi­cial open­ing, CEO of Tati, Em­manuel Der­oude, told Fri­day: “Dubai and the United Arab Emi­rates in gen­eral are per­ceived as su­per-lux­ury mar­kets. How­ever, there is a huge mid­dle-class that wants mod­ern goods, but at af­ford­able prices.” There are al­ready plans to open at least two more stores in the UAE – we can’t wait!

Tati, Mirdif City Cen­tre

W hile UAE-based de­signer Reema Al Banna will be launch­ing her ninth col­lec­tion in the Mid­dle East this S/S sea­son, she’s still pretty new to the mass mar­ket, but we pre­dict in 2015 she’ll be­come a house­hold name. With her on-trend pop-art prints, strik­ing colours and un­usual cuts, her de­signs are like noth­ing else in the UAE.

As Reema’s for­mer ca­reer as a graphic de­signer shines through, with this sea­son’s col­lec­tion us­ing sports items such as box­ing gloves, it’s all very on trend! Invest in one stand­out piece such as the blue printed coat (be­low), or pair two to­gether for a charm­ing state­ment look. Prices from Dh600. Reemami is avail­able at S*uce, Bloom­ing­dale’s and The Car­tel.

Bri­tish high-street brand Jig­saw’s un­der­stated clas­sic style is adored by the likes of the Duchess of Cam­bridge Kate Mid­dle­ton and Hol­ly­wood ac­tress Emma Wat­son, and now UAE res­i­dents can buy its sim­ple-yet-chic looks at The Dubai Mall store, which opened early last year. Jig­saw dates back to 1969 and has al­ready ex­panded out­side of the UK to Amer­ica and Aus­tralia, but Dubai was its first step into this re­gion. The lat­est col­lec­tion fea­tures chunky knits, clas­sic hound­stooth prints and sta­ples like denim jack­ets and pen­cil skirts, with polka dots, flo­rals and checked pieces adding a fab­u­lous feel. The day-to-night blue-green dress (bot­tom right) is the piece our wardrobes have been miss­ing.

Jig­saw, First Floor, The Dubai Mall

Dadu Luxe is the new­est lux­ury brand web­site to launch in the UAE, thanks to Mid­dle East-based fash­ion duo Dur Fayez and Selina Neri. Dadu Luxe launched in the GCC in Septem­ber 2014 and has been dubbed by fash­ion ed­i­tors and blog­gers alike as Mid­dle East’s an­swer to Net-a-Porter. It started out as Dadu – an ac­ces­sories bou­tique in Jed­dah – un­til Dadu Luxe was cre­ated as the sis­ter brand. You’ll find trends and tips, as well as a huge range of in­ter­na­tional de­signer brands such as Elie Saab, Manolo Blah­nik and Mary Ka­trant­zou. But Dadu Luxe prides it­self on a very per­sonal ser­vice – in­clud­ing view­ings at home be­fore you com­mit to a pur­chase – and you won’t find this any­where else in the re­gion. Don’t be put off by prices be­ing in dol­lars – many of the pieces are sourced from the US but will still be with you two days after your or­der. While you won’t be bag­ging a bar­gain on this site, it’s per­fect for stand-out pieces for that glam event, with none of the stress of the mall.


French brand The Kooples first opened its doors in Paris back in 2008 with its unique con­cept of us­ing real cou­ples to front its ad­ver­tis­ing cam­paigns. Each pro­mo­tional im­age comes com­plete with de­tails of how long the cou­ple has been to­gether and sees them wear­ing match­ing, or sim­i­lar en­sem­bles. While it aims to stay true to its Parisian roots, The Kooples’ grunge-meets-hip­ster style is very Bri­tish, with each col­lec­tion fea­tur­ing leather pieces, skinny jeans and 1960s mod-in­spired pieces (hence why Kate Moss is a huge fan). Each of the brand’s fe­male looks has a male al­ter­na­tive, mean­ing it’s a per­fect his-and-hers store. The first shop in the Mid­dle East opened in The Dubai Mall late last year and is set to make fash­ion-for­ward street style the look to have in the re­gion for 2015.

The Kooples, Ground Floor, The Dubai Mall


Dress Dh66

Dress Dh66

Top Dh36

Skirt Dh20

Top Dh41

T-shirt Dh25

Jacket Dh26

Jacket Dh26

Heels Dh76


Jacket Dh4,000

Skirt Dh4,377

Tu­nic Dh2,802

Dress Dh4,715

Trousers Dh2,827

Dress Dh3,670

Skirt Dh2,966

Skirt Dh3,072

Top Dh1,673


Dress Dh625

Shirt Dh899

Dress Dh899

Shirt Dh685

Skirt Dh625

Jumper Dh685

Neck­lace Dh455

Jacket Dh1,129

Jacket Dh685

Dress $5,290 (Dh19,439),

Alessandra Rich San­dals $1,340 (Dh4,921),

Giuseppe Zan­otti

Ear­rings $195 (Dh716), Alexis Bit­tar

Heels $935 (Dh3,434), Ni­cholas Kirk­wood

Dress $10,000 (Dh36,729),

Elie Saab

Dress $6,345 (Dh23,304),

Elie Saab

Bag $1,760 (Dh6,464),

Elie Saab

Book-style clutch $2,395 (Dh8,796), Olympia Le-Tan

Cuff $295 (Dh1,083),

Alexis Bit­tar

Ear­rings $650 (Dh2,387), Iradj Moini

The Kooples

Blazer Dh2,250

Dress Dh1,695

Shirt Dh660

Dress Dh1,125

Shirt Dh995

Shirt Dh660

Jumper Dh1,125

Blazer Dh1,530

Jacket Dh1,350

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.