Fash­ion

What’s on of­fer at the in­ter­na­tional fash­ion houses that are set­ting up shop here in the UAE.

Friday - - Editor’s Letter -

House of Fraser chose Abu Dhabi as its first des­ti­na­tion to launch out­side of the UK, not once but twice. Why? Be­cause in terms of re­tail po­ten­tial, in our cap­i­tal, the sky is the limit. After the suc­cess of its first UAE store at Abu Dhabi’s World Trade Cen­ter Mall, a sec­ond one will open at Yas Mall in mid-2015. The Bri­tish-born pre­mium depart­ment store dates back to 1849 and stocks ex­clu­sive fash­ion, beauty and home­ware brands. The new store will pay homage to Mid­dle East­ern tal­ent by hous­ing a se­lec­tion of pieces by lo­cal de­sign­ers – ex­pect the likes of Lady Fozaza and Queen of Spades. Not to men­tion a host of in­ter­na­tional brands mak­ing their HOF de­but – in­clud­ing Tadashi Shoji, Monique Lhuil­lier, and True Re­li­gion.

What­ever your price range there’s some­thing for ev­ery­one. HOF is about the whole shop­ping ex­pe­ri­ence – think com­pli­men­tary per­sonal shop­ping ser­vice – in­clud­ing your own pri­vate suite to try pieces on, as well as beauty treat­ment rooms so you can un­wind after a busy day flex­ing your credit card. Sweet talk chil­dren with the prom­ise of a trip to the in-house Ham­ley’s toy store or visit the first ded­i­cated mother and daugh­ter spa by Hello Kitty. While the UAE has its fair share of depart­ment stores, House of Fraser is the place to shop this year thanks to its lux­ury ex­pe­ri­ence at af­ford­able prices.

French depart­ment store Tati opened its doors in Mirdif City Cen­tre in Novem­ber 2014 and the bud­get re­tailer – prices start at just Dh19 – has al­ready been very popular amongst on-trend bar­gain hunters, with a whole party out­fit cost­ing around Dh100! The gold strap­less dress and black heels (right) are our faves! The store caters for men, women and chil­dren and also stocks home and beauty prod­ucts. With over 140 stores in France, Tati has made its name as the one-stop af­ford­able depart­ment store.

While Dubai is known for its lux­ury, there are many con­sumers look­ing for an ul­tra-luxe look at a lower cost and Tati is all about great qual­ity and style that won’t blow the bud­get. Speak­ing at the store’s of­fi­cial open­ing, CEO of Tati, Em­manuel Der­oude, told Fri­day: “Dubai and the United Arab Emi­rates in gen­eral are per­ceived as su­per-lux­ury mar­kets. How­ever, there is a huge mid­dle-class that wants mod­ern goods, but at af­ford­able prices.” There are al­ready plans to open at least two more stores in the UAE – we can’t wait!

Tati, Mirdif City Cen­tre

W hile UAE-based de­signer Reema Al Banna will be launch­ing her ninth col­lec­tion in the Mid­dle East this S/S sea­son, she’s still pretty new to the mass mar­ket, but we pre­dict in 2015 she’ll be­come a house­hold name. With her on-trend pop-art prints, strik­ing colours and un­usual cuts, her de­signs are like noth­ing else in the UAE.

As Reema’s for­mer ca­reer as a graphic de­signer shines through, with this sea­son’s col­lec­tion us­ing sports items such as box­ing gloves, it’s all very on trend! Invest in one stand­out piece such as the blue printed coat (be­low), or pair two to­gether for a charm­ing state­ment look. Prices from Dh600. Reemami is avail­able at S*uce, Bloom­ing­dale’s and The Car­tel.

Bri­tish high-street brand Jig­saw’s un­der­stated clas­sic style is adored by the likes of the Duchess of Cam­bridge Kate Mid­dle­ton and Hol­ly­wood ac­tress Emma Wat­son, and now UAE res­i­dents can buy its sim­ple-yet-chic looks at The Dubai Mall store, which opened early last year. Jig­saw dates back to 1969 and has al­ready ex­panded out­side of the UK to Amer­ica and Aus­tralia, but Dubai was its first step into this re­gion. The lat­est col­lec­tion fea­tures chunky knits, clas­sic hound­stooth prints and sta­ples like denim jack­ets and pen­cil skirts, with polka dots, flo­rals and checked pieces adding a fab­u­lous feel. The day-to-night blue-green dress (bot­tom right) is the piece our wardrobes have been miss­ing.

Jig­saw, First Floor, The Dubai Mall

Dadu Luxe is the new­est lux­ury brand web­site to launch in the UAE, thanks to Mid­dle East-based fash­ion duo Dur Fayez and Selina Neri. Dadu Luxe launched in the GCC in Septem­ber 2014 and has been dubbed by fash­ion ed­i­tors and blog­gers alike as Mid­dle East’s an­swer to Net-a-Porter. It started out as Dadu – an ac­ces­sories bou­tique in Jed­dah – un­til Dadu Luxe was cre­ated as the sis­ter brand. You’ll find trends and tips, as well as a huge range of in­ter­na­tional de­signer brands such as Elie Saab, Manolo Blah­nik and Mary Ka­trant­zou. But Dadu Luxe prides it­self on a very per­sonal ser­vice – in­clud­ing view­ings at home be­fore you com­mit to a pur­chase – and you won’t find this any­where else in the re­gion. Don’t be put off by prices be­ing in dol­lars – many of the pieces are sourced from the US but will still be with you two days after your or­der. While you won’t be bag­ging a bar­gain on this site, it’s per­fect for stand-out pieces for that glam event, with none of the stress of the mall.

www.Dadu­luxe.com

French brand The Kooples first opened its doors in Paris back in 2008 with its unique con­cept of us­ing real cou­ples to front its ad­ver­tis­ing cam­paigns. Each pro­mo­tional im­age comes com­plete with de­tails of how long the cou­ple has been to­gether and sees them wear­ing match­ing, or sim­i­lar en­sem­bles. While it aims to stay true to its Parisian roots, The Kooples’ grunge-meets-hip­ster style is very Bri­tish, with each col­lec­tion fea­tur­ing leather pieces, skinny jeans and 1960s mod-in­spired pieces (hence why Kate Moss is a huge fan). Each of the brand’s fe­male looks has a male al­ter­na­tive, mean­ing it’s a per­fect his-and-hers store. The first shop in the Mid­dle East opened in The Dubai Mall late last year and is set to make fash­ion-for­ward street style the look to have in the re­gion for 2015.

The Kooples, Ground Floor, The Dubai Mall

TATI

Dress Dh66

Dress Dh66

Top Dh36

Skirt Dh20

Top Dh41

T-shirt Dh25

Jacket Dh26

Jacket Dh26

Heels Dh76

Reemami

Jacket Dh4,000

Skirt Dh4,377

Tu­nic Dh2,802

Dress Dh4,715

Trousers Dh2,827

Dress Dh3,670

Skirt Dh2,966

Skirt Dh3,072

Top Dh1,673

Jig­saw

Dress Dh625

Shirt Dh899

Dress Dh899

Shirt Dh685

Skirt Dh625

Jumper Dh685

Neck­lace Dh455

Jacket Dh1,129

Jacket Dh685

Dress $5,290 (Dh19,439),

Alessandra Rich San­dals $1,340 (Dh4,921),

Giuseppe Zan­otti

Ear­rings $195 (Dh716), Alexis Bit­tar

Heels $935 (Dh3,434), Ni­cholas Kirk­wood

Dress $10,000 (Dh36,729),

Elie Saab

Dress $6,345 (Dh23,304),

Elie Saab

Bag $1,760 (Dh6,464),

Elie Saab

Book-style clutch $2,395 (Dh8,796), Olympia Le-Tan

Cuff $295 (Dh1,083),

Alexis Bit­tar

Ear­rings $650 (Dh2,387), Iradj Moini

The Kooples

Blazer Dh2,250

Dress Dh1,695

Shirt Dh660

Dress Dh1,125

Shirt Dh995

Shirt Dh660

Jumper Dh1,125

Blazer Dh1,530

Jacket Dh1,350

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