Why your lipstick reveals everything about you.
Think before you pucker up, as the colour of your lipstick reveals more than you might imagine, says Louise Emma Clarke
Those who wear lipstick more than FOUR days a WEEK tend to feel BETTER about themselves and are more likely to hold more SENIOR positions at WORK than those who keep lips au naturel
When Coco Chanel mused that ‘the best colour in the world is the one that looks good on you’, she spoke a lot of truth, but what she failed to mention is that first impressions count – and this is true of lipstick shades.
‘Colours communicate the mood you are in,’ explains Mac Global senior artist Vimi Joshi. ‘Red is about being confident General Hospital Research Partners, which revealed how make-up overall can alter how trustworthy, likeable and competent other people perceive us to be.
The survey showed that the more often we paint our pouts, the more confident we tend to be. In fact, those who wear lipstick more than four days a week not only tend to feel better about themselves, but are also more likely to hold more senior positions at work than women who keep their lips au naturel.
Before you delve into your make-up bag in the hope of that promotion, however, it seems that not just any lipstick shade will do. CoverGirl expanded the study for 2015 to take into account particular shades of lipstick and how onlookers perceive us when we are wearing them. They showed 2,375 images of women wearing six different shades of lip colour and asked people to make spot evaluations of the women’s personalities, rating attributes like how creative, reliable, and professional they seemed. and daring, orange is fun. Pink represents brightness and playfulness, and nudes are more natural and calming.’ She adds: ‘People will notice the colour you are wearing and will inevitably form an opinion.’
Career girls, take note – making a statement with your lips can have a real impact in the corporate world. Stride into a boardroom wearing a pillar-box red pout and those around the table will know you mean business, but make the same entrance in a shade of bubblegum pink and you may not seal the deal.
Research agrees. A few years ago, global cosmetic company CoverGirl conducted a study with Harvard and Massachusetts
‘In general, the bolder, more glamorous lipstick colours tended to be associated with powerful traits, while more natural hues were associated with warmer personality traits,’ says Sarah Vickery, PhD principal scientist for research and development at CoverGirl, and lead researcher of the study.
Given the evidence, it seems matching our lipstick to our Zara shift or Sophie Hulme tote simply isn’t enough. We need to consider the impact on those we meet in the course of our day. With a bit of thought, our choice of colour could work in our favour, such as swinging an important meeting with clients or creating the perfect impression on a first date.