Why your lip­stick re­veals ev­ery­thing about you.

Think be­fore you pucker up, as the colour of your lip­stick re­veals more than you might imag­ine, says Louise Emma Clarke

Friday - - Front Page -

Those who wear lip­stick more than FOUR days a WEEK tend to feel BET­TER about them­selves and are more likely to hold more SE­NIOR po­si­tions at WORK than those who keep lips au na­turel

When Coco Chanel mused that ‘the best colour in the world is the one that looks good on you’, she spoke a lot of truth, but what she failed to men­tion is that first im­pres­sions count – and this is true of lip­stick shades.

‘Colours com­mu­ni­cate the mood you are in,’ ex­plains Mac Global se­nior artist Vimi Joshi. ‘Red is about be­ing con­fi­dent Gen­eral Hos­pi­tal Re­search Part­ners, which re­vealed how make-up over­all can al­ter how trust­wor­thy, like­able and com­pe­tent other peo­ple per­ceive us to be.

The sur­vey showed that the more of­ten we paint our pouts, the more con­fi­dent we tend to be. In fact, those who wear lip­stick more than four days a week not only tend to feel bet­ter about them­selves, but are also more likely to hold more se­nior po­si­tions at work than women who keep their lips au na­turel.

Be­fore you delve into your make-up bag in the hope of that pro­mo­tion, how­ever, it seems that not just any lip­stick shade will do. Cover­Girl ex­panded the study for 2015 to take into ac­count par­tic­u­lar shades of lip­stick and how on­look­ers per­ceive us when we are wear­ing them. They showed 2,375 im­ages of women wear­ing six dif­fer­ent shades of lip colour and asked peo­ple to make spot eval­u­a­tions of the women’s per­son­al­i­ties, rat­ing at­tributes like how cre­ative, re­li­able, and pro­fes­sional they seemed. and dar­ing, or­ange is fun. Pink rep­re­sents bright­ness and play­ful­ness, and nudes are more nat­u­ral and calm­ing.’ She adds: ‘Peo­ple will no­tice the colour you are wear­ing and will in­evitably form an opin­ion.’

Ca­reer girls, take note – mak­ing a state­ment with your lips can have a real im­pact in the cor­po­rate world. Stride into a board­room wear­ing a pil­lar-box red pout and those around the ta­ble will know you mean busi­ness, but make the same en­trance in a shade of bub­blegum pink and you may not seal the deal.

Re­search agrees. A few years ago, global cos­metic com­pany Cover­Girl con­ducted a study with Har­vard and Mas­sachusetts

‘In gen­eral, the bolder, more glam­orous lip­stick colours tended to be as­so­ci­ated with pow­er­ful traits, while more nat­u­ral hues were as­so­ci­ated with warmer per­son­al­ity traits,’ says Sarah Vick­ery, PhD prin­ci­pal sci­en­tist for re­search and de­vel­op­ment at Cover­Girl, and lead re­searcher of the study.

Given the ev­i­dence, it seems match­ing our lip­stick to our Zara shift or So­phie Hulme tote sim­ply isn’t enough. We need to con­sider the im­pact on those we meet in the course of our day. With a bit of thought, our choice of colour could work in our favour, such as swing­ing an im­por­tant meet­ing with clients or cre­at­ing the per­fect im­pres­sion on a first date.

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