THE (SE­CRET) RISE OF BROTOX

Friday - - Editor’s Letter - Karen Pasquali Jones Ed­i­tor kpasqual­i­jones@gulfnews.com

Mu­sic mogul Si­mon Cow­ell has ad­mit­ted to hav­ing it done. So has su­per­star chef Gor­don Ram­say. But while celebri­ties don’t mind con­fess­ing that their fresher faces are down to Bo­tox, most men are get­ting the in­jec­tions se­cretly to look younger in or­der to boost their con­fi­dence at work.

And the rise of Brotox – as Bo­tox for men has been dubbed – is hap­pen­ing as fast in the UAE as it is around the rest of the world. Glob­ally, a whop­ping 337 per cent more men are get­ting jabs to ban­ish wrin­kles now, com­pared to at the turn of the mil­len­nium.

One in five sneak out at lunchtime or af­ter work for se­cret Bo­tox treat­ments with­out telling their wives, re­search has re­vealed. They pay in cash so it doesn’t show up on credit-card state­ments. Of­ten, they travel abroad to have the non-in­va­sive ther­apy so that friends, col­leagues, and even fam­ily think their softer, younger look is down to a wel­learned rest on va­ca­tion rather than the cos­metic pro­ce­dure.

Dr Ay­ham Al-Ay­oubi, who runs the Lon­don Med­i­cal & Aes­thetic Clinic in the UK cap­i­tal, sees a huge num­ber of male pa­tients from Dubai and the Gulf. ‘There has been a sig­nif­i­cant in­crease in pro­fes­sion­als hav­ing treat­ment be­cause when they go to work in the city they want to look young,’ he says in our re­port on page 34.

The Brotox boom shows no sign of slow­ing down – add to that gym mem­ber­ships to keep fit and teeth-whiten­ing ses­sions, and it’s clear that men want to (se­cretly) look their best. Would you want your man to have Bo­tox? Let me know and enjoy the is­sue!

Un­til next week,

The BROTOX boom is hap­pen­ing as FAST in the UAE as it is around the WORLD, with a whop­ping 337 per cent more MEN get­ting JABS to ban­ish WRIN­KLES now com­pared to at the turn of the MIL­LEN­NIUM

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