THE (SECRET) RISE OF BROTOX
Music mogul Simon Cowell has admitted to having it done. So has superstar chef Gordon Ramsay. But while celebrities don’t mind confessing that their fresher faces are down to Botox, most men are getting the injections secretly to look younger in order to boost their confidence at work.
And the rise of Brotox – as Botox for men has been dubbed – is happening as fast in the UAE as it is around the rest of the world. Globally, a whopping 337 per cent more men are getting jabs to banish wrinkles now, compared to at the turn of the millennium.
One in five sneak out at lunchtime or after work for secret Botox treatments without telling their wives, research has revealed. They pay in cash so it doesn’t show up on credit-card statements. Often, they travel abroad to have the non-invasive therapy so that friends, colleagues, and even family think their softer, younger look is down to a wellearned rest on vacation rather than the cosmetic procedure.
Dr Ayham Al-Ayoubi, who runs the London Medical & Aesthetic Clinic in the UK capital, sees a huge number of male patients from Dubai and the Gulf. ‘There has been a significant increase in professionals having treatment because when they go to work in the city they want to look young,’ he says in our report on page 34.
The Brotox boom shows no sign of slowing down – add to that gym memberships to keep fit and teeth-whitening sessions, and it’s clear that men want to (secretly) look their best. Would you want your man to have Botox? Let me know and enjoy the issue!
Until next week,
The BROTOX boom is happening as FAST in the UAE as it is around the WORLD, with a whopping 337 per cent more MEN getting JABS to banish WRINKLES now compared to at the turn of the MILLENNIUM