Jumana Al Darwish, co-founder, The Happy Box, at home with her daughter, Ayla, both wearing Mochi
Jumana founded her business, The Happy Box, in 2014. Inspired by her daughter Ayla, Jumana ‘spreads happiness’ with her hand-delivered arts and crafts activity boxes. Originally from Jordan, she’s been in the UAE for 10 years. How do you feel being in the UAE in particular has helped you build your business? Prior to establishing The Happy Box, I worked for the government in Dubai and the visionary leadership of the UAE inspired me to believe that anything can be made possible with hard work and perseverance. With this in mind, I established The Happy Box. I’ve seen my company prosper in ways I never envisioned could be possible within such a short time span. I don’t believe it would have grown to this extent or been internationally recognised had it been established anywhere else. What do you love most about the UAE? The UAE is culturally enriching. I’m able to connect with people from all walks of life. I also love the fact that it is a safe country and being a parent, I want to raise my child as a global citizen in a secure environment – that is what the UAE provides me with. What does the future hold for you? I hope to be able to continue to change lives and impact those around me both directly and indirectly. Happiness for me is creating positive change and my mission in life is to do just that.
PHOTOGRAPHY BY STEFAN LINDEQUE. STYLING AND WORDS BY LINDSAY JUDGE. ART DIRECTION BY VERINA DURAND