The mall ex­pe­ri­ence

Friday - - Fashion -

While we have spo­ken a lot re­gard­ing the fu­ture of on­line fash­ion, there is still no beat­ing the mall ex­pe­ri­ence. Ac­cord­ing to Jane at WGSN, ‘The en­tire shop­ping ex­pe­ri­ence is fun­da­men­tal to the way of life in the Mid­dle Eastern mar­ket where women have an ex­pend­able in­come, and the touch and feel of prod­uct is vi­tal. There­fore, the en­closed mall with in­di­vid­ual de­signer stores will be­come even more im­por­tant, par­tic­u­larly since many de­sign­ers have moved away from the mod­est cloth­ing that has been a part of Mid­dle Eastern cul­ture, em­brac­ing new and ex­tremely glam­orous trends in sin­gle shop­ping.’

So while mov­ing with tech­nol­ogy is key and con­ve­nient for con­sumers, in a coun­try where shop­ping is so im­por­tant, there is still room for our in­cred­i­ble malls and shop­ping dis­tricts, some­thing that’s set to grow even more in 2017 with new open­ings and ex­pan­sions across the coun­try.

It feels like ev­ery time I go out I stum­ble across a new mall. Just this week­end I hap­pened to come across the lat­est mall by Nakheel in Al Fur­san, which has fash­ion and beauty stores in­clud­ing Tips and Toes and Beyond the Beach, as well as a huge Spin­neys. Just op­po­site my home, work has be­gun on Al Khail Av­enue, which will be a huge shop­ping and din­ing com­plex. It seems there is no end in sight when it comes to build­ing more and more malls in the coun­try, and with so many newly devel­oped ar­eas there’s no doubt there will be even more places to shop this time next year.

The Dubai Mall, al­ready the largest in the world, is get­ting a 300-square-me­tre ex­pan­sion this year, giv­ing space to more lux­ury fash­ion re­tail­ers than ever be­fore and also (which we are thrilled about) adding more space to its Fash­ion park­ing area. Pro­duc­tion also con­tin­ues on Mall of the World as well as on two new malls on Palm Jumeirah (we hope they ex­pand the park­ing here, too!) It’s fair to say, then, shop­ping in the UAE is as pop­u­lar as ever and with so many op­tions it’s likely fash­ion lovers from all around the globe will be flock­ing to splash the cash.

It’s also all about de­part­ment stores, with two ma­jor open­ings this year: City Walk in Dubai is get­ting an out­post of French de­part­ment store BHV in Septem­ber; while over in Dubai Fes­ti­val City, the city is fi­nally get­ting a taste of the Far Eastern shop­ping ex­pe­ri­ence with the open­ing of a Robin­sons from Sin­ga­pore this spring.

Abu Dhabi is also up­ping its mall ante with two mega malls due to be com­pleted in early 2018. Reem Mall, which is cur­rently be­ing built on Reem Is­land, will have 450 stores as well as the world’s largest in­door snow play cen­tre. Al Maryah cen­tre will fea­ture the city’s first Bloom­ing­dale’s as well as the re­gion’s first branch of world-renowned de­part­ment store Macy’s.

Sin­ga­porean de­part­ment store Robin­sons will come com­plete with a liv­ing wall de­signed by botanist Pa­trick Blanc New malls on the horizon in­clude (from top) Mall of the World in Dubai, and Al Maryah Cen­tre and Reem Mall in Abu Dhabi

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