Friday - - Fashion -

H&M’s lat­est Con­scious col­lec­tion is made en­tirely from re­cy­cled plas­tic. The pi­o­neer­ing ma­te­rial, called Bionic, is a form of re­cy­cled polyester made from plas­tic shore­line waste. If you’re won­der­ing how plas­tic can make wear­able clothes, just take a look at this gor­geous dress mod­elled by the face of the cam­paign, Natalia Vo­di­anova. The rev­o­lu­tion­ary ma­te­rial can form even the most in­tri­cate pleats, and looks and feels just like reg­u­lar polyester. Self-con­fessed phi­lan­thropist Natalia said of the range: ‘I am proud to ap­pear in the H&M Con­scious Ex­clu­sive cam­paign. It’s amaz­ing to see the ad­vances in sus­tain­able fab­rics that are used in the col­lec­tion, point­ing to­wards a more sus­tain­able fu­ture for all fash­ion.’ The col­lec­tion launches in UAE stores in April.

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