Huda Kattan - Huda Beauty
The story: Most people in the Middle East have heard about global beauty blogger and product developer Huda Kattan – but very few know that she started her career as a professional make-up artist in Los Angeles with a clientele of celebrities including Eva Longoria and Nicole Richie. Now Dubai-based, Huda started her blog HudaBeauty.com in 2010 – and the website now attracts over one million hits every month. Her global cosmetics line – also named Huda Beauty – began with the launch of false eyelashes in February 2013 and has grown to include a plethora of lip, nail and eye products. Where to buy: Sephora and shophudabeauty.com.