Dany Sanz – Make Up For Ever
The story: Dany Sanz is not only a French make-up artist and educator – she’s the godmother of make-up artist brands. In the beauty industry since the 1970s and known for the creative, modern techniques she taught her students , she launched an innovative and effective range in 1984 – primarily for use within her classes. When demand grew, she launched to the mass market – and Make Up For Ever is now sold in over 50 countries. Known as one of the most innovative brands on the market, recent launches include HD Makeup to add a new level of perfection to make-up application. Where to buy: The products are sold extensively in cosmetic halls and online, including Sephora and Wojooh.