The days of heavy contour are over. Even the queen of the trend, Kim K-W, was spotted on the front row of Balenciaga without her overly chiselled cheekbones in place. In its place is a flush over the cheeks. And, most intriguingly, no blusher is involved. On the catwalk: Rosy glows were everywhere for S/S17 and instead of blusher being used, which can sometimes look flat and obvious, lipstick was buffed into the cheeks to give an iridescent colour. At Erdem (below) make-up artist Val Garland blended Nars Kiss Me Stupid into the cheeks; Mark Carrasquillo did exactly the same thing at JW Anderson. In your life: If it’s good enough for the models, then it’s good enough for us, so if you’re lighter-skinned, make sure you snap up Kiss Me Stupid, Dh150. Darker skins need a slightly punchier tone – try Nars lipstick in Audrey, Dh150.